NEW YORK, NY--(MARKET WIRE)--Jul 24, 2008 -- Although out-of-home advertising has been around forever, it has steadily evolved to incorporate new technology and continues to be a popular and effective way to reach consumers. Adding technology to classic advertising now allows companies to maximize consumer exposure to their products through a variety of media.

According to Experian Consumer Research, out-of-home advertisements tend to be rated positively by consumers and they also seem to have success in capturing the attention of consumers. Using technology to build upon traditional advertising techniques has helped bring out-of-home advertising up to date, and has also kept it at the top of its game in terms of appealing to consumers.

Whether using the latest technology or classic billboard-type advertising, out-of-home advertisements still seem to be very effective at catching the attention of consumers. The past and current success of this form of advertising suggests a great deal of future potential with the aid of technological advances.

Download a free document discussing the current effectiveness and future potential of out-of-home advertising.

Experian Consumer Research is the Home of Simmons, the Voice of the American Consumer(TM) for over 50 years, and delivers the full suite of Simmons products and services. It is a full service, market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American Consumer. For more information, visit www.experianconsumerresearch.com.

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