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Emery-Waterhouse Selects KG Partners Major Hardlines Distributor Taps KG Partners' Integrated Advertising, Public Relations and Interactive Services PORTLAND, ME--(MARKET WIRE)--Jul 23, 2008 -- KG Partners, a nationally recognized
advertising, public relations and interactive agency, today
announced it
has been engaged by Emery-Waterhouse, a leading provider
of quality
professional building products and related services to independent
retailers and their customers. Also based in Portland, Emery-Waterhouse
distributes professional-focused hardline products to lumberyards
and
specialty retailers from Maine to Pennsylvania. Distinguished
in the
building products industry for high levels of service quality,
a customized
customer approach and broad product selection, Emery-Waterhouse
selected KG
Partners because of its proven track record of helping achieve
clients'
business goals. "We chose KG Partners over other agencies because they can blend solid strategy with winning creative," said Tim Mathis, vice president of marketing, Emery-Waterhouse. "Our goals are to accelerate our customers' sales, and KG Partners proved to us that they understand this and can work collaboratively with us to make it happen." KG Partners is leveraging its strategic and tactical expertise in the areas of business-to-business marketing and dealer support in its work with Emery-Waterhouse. The agency is executing brand strategy development, direct marketing, interactive design and development, public relations, event planning and print design on behalf of Emery-Waterhouse. "Emery-Waterhouse is a well-managed, growing company that understands how marketing can drive business," said Alex Kemp, principal, KG Partners. "It has a very long history of success and we are honored to have been selected as its agency of record." About KG Partners Based in Portland, Maine, KG Partners is a nationally recognized advertising, public relations and interactive agency that helps its clients build and maintain business momentum. The talented people at KG Partners work hard to connect clients with their markets and help brands find their voice. For more information on how KG Partners can help you connect, please visit KGmoment.com. About Emery-Waterhouse Founded in 1842, Portland, Maine-based Emery-Waterhouse is a full-service independent hardlines distributor serving hardware dealers, lumberyards and home centers throughout the Northeast and Mid-Atlantic regions. In 2008, the company launched its Emery Building Materials division with operations in Pennsylvania. Emery-Waterhouse offers product assortments across all major categories ranging from hardware, tools, paint and sundries to lawn and garden supplies. Its leading brand partners include 3M, Bosch, DP, DeWalt, GE Lighting, Minwax, Irwin, Lenox, Makita, USG, OMG Fastenmaster, Stanley Bostich, RotoZip and York Manufacturing. In addition, Emery-Waterhouse offers value-added services such as innovative merchandising and sales solutions. For more information, visit www.emeryonline.com or call 800-283-0236. Contact: Media Contact:
Rebecca Hosley
KG Partners
(207) 773-0700, ext. 223
rhosley@kgmoment.com
Source: KG Partners
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