NEW YORK, NY--(MARKET WIRE)--Jul 21, 2008 -- Mo'Jiva (www.mojiva.com), a mobile web advertising platform created to simplify the creation and delivery of location-based mobile web advertising, is offering agencies and publishers an easy way to manage their mobile marketing strategies. Through Mo'Jiva's white label program, these players can mobilize their clients' content while still maintaining ownership of their existing relationships and content partnerships.

Mo'Jiva's white label program serves as an extension of a product/service offering for advertising agencies that serve brands in a variety of other media (print, online, TV), who want a mobile solution and want to maintain their own brand presence in the relationship. This is ideal for agencies with online clients who want to mobilize.

The program is also suited for publishers who have content in other media and want to monetize it through mobile. Mo'Jiva's self-service ad delivery program features include: real-time reporting, ad-insertion and campaign management in one simplified, integrated location.

Mo'Jiva works with agencies and publishers on a monthly hosting and revenue share agreement. The Mo'Jiva served ads are producing industry standard or better results for campaigns run to date. The company recently surpassed 100 million in ads served in less than 90 days since their launch in early May.

About Mo'Jiva

Mo'Jiva is a super-easy, one-stop solution for advertisers and publishers who want to break into the mobile advertising market. It's simple to use, simple to manage and gives unprecedented accuracy and control over mobile campaigns. The Mo'Jiva Self-Service Ad Delivery toolkit allows advertisers to create efficient mobile campaigns and deploy mobile-compatible landing pages on-the-fly to promote their products and services. Clients enjoy the ability to effectively reach a specific audience via a number of targeting capabilities including location-based technologies, device characteristics, time and content & context. Mo'Jiva publishers effectively monetize their mobile content by displaying premium mobile ads, while partner brands and advertising agencies deliver meaningful, integrated mobile advertising campaigns through the mobile design studio and the fantastically-simple, full-service campaign management suite.

     Contact:
     PR Inquiries:
     Kate Berg
     914 299 5016
     kate@mojiva.com
      
     Business Development:
     Dan Goikhman
     732 996 0913
     dan@mojiva.com