MOKENA, IL--(MARKET WIRE)--Jul 21, 2008 -- Proving that something old can be new again, Vidsense (www.Vidsense.com) welcomes an enviable lineup of charter sponsors eager to take a giant step back to the future.

As the Web's leading video advertising network, Vidsense fuses the mass appeal of online video with the power of licensed, advertiser-friendly television and film clips to drive traffic directly to advertiser sites. What began in 2004 as a licensed video content distribution network has evolved into a PPC advertising network of 20,000+ "safe-for-work" websites. Viewers click on links and/or thumbnails to view popular licensed TV and movie clips. A new window opens transporting viewer and content to the advertiser's website where an imbedded Vidsense player launches. The result is a powerful impression delivered securely inside the advertiser's online branded environment.

"We offer brands the most extensive library of licensed video content on the Web," says Vidsense CEO Jaffer Ali. "There's something for everyone, regardless of industry or category." Household brands like Playtex, Just for Men, 1-800-PetMeds, Lasik Plus, Viv Magazine, and American Greetings agree.

"Interactive marketers have always faced the same false choice -- build your brand, or steer by direct marketing metrics," says Tom Cunniff, VP Interactive Communications for Combe Incorporated. "The fact is, you must do both to win. Vidsense bridges that divide like no one else."

Adds Gen McGlothlin from Giant Head, "Vidsense delivered high-quality visitors directly to the Playtex website at a fraction of the cost of any online advertising."

Ali sums it up, "Vidsense is a simple return to what works. Our advertiser-friendly content targets and engages consumers on their terms. That's why our click-through rates are 7 to 10 times higher that industry averages for text and banner ads. That's why so many advertisers are stepping forward to Vidsense."

About Vidsense

Vidsense (www.vidsense.com/demo.asp) is the Web's largest video advertising network. With more than 80,000 advertiser-friendly video clips licensed from major film and TV studios, the Vidsense network of more than 20,000 safe-for-work partner websites delivers millions of qualified visitors directly to advertiser websites on a pure Pay-Per-Click (PPC) basis. Vidsense is to Adsense what video is to print -- a far more engaging and compelling environment for consumers and advertisers alike.

     For more information about Vidsense, please contact:
     Mary Kolacki
     Director of Communications
     phone 708-478-4500 ext. 109
     email Email Contact
      
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