BERKELEY HEIGHTS, NJ--(MARKET WIRE)--Jul 17, 2008 -- Providing a voice for environmental and yellow pages industry movers and shakers, the Yellow Pages Association(TM) (YPA(TM)), today launched the Think Green Column on its Yellow is Green Environmental Web site. Appearing monthly, the Think Green Columns share opinions, ideas and even historical perspectives on the environment and the yellow pages.

"As Yellow Pages are the lifeline for many small businesses trying to reach ready-to-buy consumers, it's imperative for our organization to provide a forum where yellow pages and environmental industry influencers can share their views and break new ground," said Neg Norton, president of YPA.

The inaugural issue features Nippon Paper Industries' Vice President of Sales and Marketing John Howell, who has been working in the yellow pages paper industry for nearly 30 years. This Think Green column addresses the paper supply challenges facing the Yellow Pages industry today including increased demand from China for fiber; low fiber availability due to the housing market decline; and environmental pressures from proposed Yellow Pages legislation.

To submit a Think Green Column for the Yellow is Green Web site, please contact Kacy Hayner at kacy.hayner@ypassociation.org.

About The Yellow Pages Association

The Yellow Pages Association (YPA) is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide ($14 billion in the U.S.). Association members include Yellow Pages publishers, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers.

     Media Contact:
     Katie Fassbinder
     Young & Associates
     303-463-7705
     katief@yapr.com