SAN MATEO, CA--(MARKET WIRE)--May 11, 2008 -- Throughout its two-year existence, RockYou has seen nothing but explosive growth. In its early days, it blazed a trail by creating the first slide-show widget for MySpace. RockYou widgets still receive over 130 million widget views a day. When Facebook opened its platform for developers, RockYou stormed in and became that network's most prolific and popular developer of social applications, as well. The company then proceeded to create Facebook's first ad network, helping to give other applications the initial traction they need and offering a potent new way for brands and advertisers to reach their audiences. It has also embraced Google's OpenSocial standard and has taken the lead among OpenSocial applications on the internationally popular social network, hi5.

Source: RockYou (click to enlarge)

As more and more consumers in key youth demographics shift their attention away from traditional mediums like television and towards the internet and online social networks, marketers face unprecedented challenges. Building brand awareness and loyalty becomes increasingly difficult among a population -- 12-25 year olds -- that is inundated with information yet has a fleeting attention span. Engagement has become a vital metric, and on the social networks, this population is engaged.

RockYou is a recognized master of engagement and "virality," the mysterious force that enable applications to catch fire and proliferate across the networks as friends promote the application to other friends.

With massively popular and viral applications across every major social network, RockYou's reach now extends to scores of millions of users around the globe and the company is positioned to become a leading conduit between marketers and the consumers on the social web that these marketers aim to reach

Quotes:

Lance Tokuda, CEO of RockYou

"MySpace's platform is new territory for everyone, and possessing some of its most successful applications is great news for us. The rapid success of Truth Box, Kiss Me, Name Meaning, Super Comments, Movies and other applications affirms our position as the leading provider applications on the OpenSocial platform."

About RockYou

RockYou is the leading innovator, creator and distributor of widgets and applications on the social web. The company offers customized branding and advertising opportunities on Facebook and can deploy applications across any social network, including hi5, MySpace, Bebo and Friendster. RockYou's advertising platform is the largest Ad Network on Facebook and the most dynamic way for brands and advertisers to reach application users. Headquartered in San Mateo, California, RockYou is funded by Sequoia Capital, Partech International and Lightspeed Venture Partners. For more information, please visit http://rockyou.com/corp/about.php.

Recent News:

RockYou and hi5 Integration

http://www.prweb.com/releases/2008/04/prweb861114.htm

Links

RockYou

http://rockyou.com

RockYou Ad Network

https://www.rockyouads.com/ams/partner/publisher/index.php

Some of RockYou's most popular applications on Facebook, hi5 MySpace, Bebo, and Friendster:

 
SuperWall
Likeness
HugMe
SuperFive
Vampires
XMe

Most recently launched on MySpace:
SuperComments
SuperFriends
SuperHug
Horoscopes
Likeness
Slideshows

Industry News:

@ SxSW: Interview: Lance Tokuda, CEO, RockYou; Social Apps To Consolidate; A 'Tax' On Developers? PaidContent. Joseph Weisenthal. March 14th, 2008

http://www.paidcontent.org/entry/419-sxsw-interview-lance-tokuda-ceo-rockyou/

Open Social Blog: Interview with Jia Shen, CTO RockYou and Joe Greenstein, Flixster

http://opensocialapis.blogspot.com/2008/03/opensocial-developer-interview-jia-shen.html

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=756891

     Media Inquiries
     Vanessa Camones
     theMIX agency for RockYou
     Email Contact