BAINBRIDGE ISLAND, WASHINGTON--(MARKET WIRE)--May 9, 2008 -- International Commercial Television, Inc. (OTC BB:ICTL.OB - News) ("ICTV" or "The Company"), a premier consumer products company employing the strength of revenue-generating and compelling direct response television ("DRTV") for "Fountain of Youth" products to the global consumer, is pleased to announce the following:

During the first quarter of 2008 ICTV has established an Operation Center ("OC") which is now fully functioning to further the growth of ICTV in the domestic market.

The Operations Center ("OC") is located in Wayne, Pennsylvania (20 miles west of Philadelphia) and has been staffed with experienced core personal to manage the continued growth of ICTV by efficiently implementing television advertising strategies, continuity programs, web marketing programs, traditional retail distribution, financial management, resource procurement and day to day operations.

The OC location was chosen for its close proximity to DRTV industry resources such as large live home shopping channels, retail chain headquarters and for the wealth of DRTV experienced human resources which will be drawn upon to support the Company's continued business expansion.

"This is a strategic move, designed to support ICTV's business and technology operations more efficiently by placing working groups under one roof while giving the company additional space to accommodate the continued rapid growth of our US operations," said Richard Scheiner ICTV's Chief Operations Officer.

Management believes that this investment in human resources and infrastructure will have a rapid return on investment and drive shareholder value.

About International Commercial Television, Inc.

Headquartered in Bainbridge Island, Washington, International Commercial Television, Inc. is a rapidly expanding global consumer products company marketing unique and effective "Fountain of Youth" products with distribution channels in place in over 35 countries worldwide. The Company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market, and sell health and beauty products under its Derma Wand and DermaVital Skincare brands. Marketing and distribution of the Company's products is done through infomercials, live home shopping television, mass retailers, spas and salons, online shopping, and other forms of distribution.

Forward-Looking Statements

The matters discussed in this press release may contain "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). The Company intends that the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to forward-looking statements made by ICTV. Undue reliance should not be placed on forward-looking statements as they may involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties.

     Contacts:
     International Commercial Television, Inc.
     Investor Relations
     1-888-449-ICTV
     Email: info@ictvonline.com
     Website: http://www.ictvonline.com