BOSTON, MA--(MARKET WIRE)--May 9, 2008 -- Feeling the pinch from your last gas fill-up? Boston-based Plymouth Rock Assurance feels your pain. In an effort to help consumers find ways to save on gasoline, the Massachusetts auto insurer has introduced a low gas price finder on its home page at PlymouthRock.com.

The new, easy-to-use feature lets consumers search for the current prices of gasoline within Massachusetts cities and towns simply by entering a local zip code. The gas price data is updated every 24 hours and is furnished by Opisnet, the world's most comprehensive source for petroleum pricing and news information.

"Plymouth Rock has a longstanding commitment to delivering more than just insurance," said company president Hal Belodoff. "We're pleased to be able to offer this free service to Massachusetts residents at a time when we all need a little relief at the gas pump."

For nearly 25 years, Plymouth Rock has offered more than just insurance. Through its industry-leading service innovations, Plymouth Rock is committed to providing exceptional value, ease and service to both its customers and agents. Plymouth Rock maintains an "A-/Excellent" rating from A.M. Best Co and is the flagship of The Plymouth Rock Group of Companies, which together writes and manages more than $1 billion in auto and homeowner's insurance across the Northeast. More than just insurance - Plymouth Rock Assurance(SM).

     Contact:
     Janice Dottin
     Plymouth Rock Assurance
     jdottin@prac.com
     617-951-1577