LONDON--(MARKET WIRE)--Apr 21, 2008 -- Screenrush.co.uk launches this week as the new destination for film fans and cinema-goers. Imagine YouTube, IMDB, Odeon and Lovefilm all in one comprehensive website. Packed full of features, the site's beta phase has already attracted over half a million users* and looks set to become the Google of the entertainment industry.

Film fans can now access everything they want to know about film on one site. Users can search show times and buy tickets, read cast biographies and watch trailers, or even compare 'top fives' in the forums with other film fanatics.

As part of the official launch, Screenrush.co.uk commissioned an independent YouGov survey of over 2000 people regarding their film viewing habits.** The results show that over 70% of the UK like a post-movie chat with friends and Screenrush.co.uk now provides the perfect home for the millions of film buffs wanting to talk about film online.

The features include:

 
--  Get information and show times for every cinema in the UK and Ireland
--  Book tickets through http://Screenrush.co.uk
--  Watch trailers in HD
--  Browse Europe's largest database of film cast and crew information
--  Rent DVDs
--  Read official press and user-generated reviews
--  Review and rate films
--  Chat film in the interactive forums

Screenrush.co.uk is set to become a favourite with all film fans, but users can also personalise their experience. Using the latest web 2.0 technology, users can communicate with like-minded people within the Screenrush community, share the site's content with their friends on Facebook***, or move content to their own blog or website.

A number of new partnerships currently under negotiation will soon allow Screenrush.co.uk to launch a TV database, including channel schedules, series and cast information.

Alexandra Ouzilleau, Managing Director, Screenrush.co.uk, commented: "With the growing amount of information available online, we wanted to offer film fans a one stop shop for their movie queries and a new home to chat film online. Instead of having to visit one site for show times, one for trailers and another for tickets sales, Screenrush.co.uk will streamline your internet experience. Our goal is to be one of the top five film sites in the UK by the end of the year -- half a million users before the site has officially launched is a promising first step!"

* ComScore

** YouGov interviewed 2002 GB adults between 14th-16th April 2008. Results were weighted in order to be nationally representative.

*** Share with Facebook facility available from 22.04.08.

ABOUT SCREENRUSH.CO.UK

Dedicated entirely to film, Screenrush.co.uk offers a complete solution for cinema-goers and film fans looking for information, trailers, cast and crew facts, news, gossip, reviews and more. The site includes all cinema show times and a hassle-free booking facility.

Screenrush.co.uk is operated by The AlloCine Group. Allocine.fr is the country's number one cinema and TV website, with over 5.8 million unique users (Source: Nielsen), 200 million page views (Source: Smart Adserver) and a 70% market share. With this heritage and support of the major studios, Screenrush is set to expand quickly within the UK, Germany and Spanish markets, expanding AlloCine's European platform even further.

For more information: www.screenrush.co.uk

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