LOS ANGELES, CA--(MARKET WIRE)--Apr 21, 2008 -- Just weeks after taking his self-titled radio show online, political and social analyst, writer, and now Web sensation Kevin Ross is number one among all Current Events programming on BlogTalkRadio.com

Source: The Kevin Ross Show
3BAAS President and CEO Kevin Ross is turning up the heat on Internet talk.

Consistently placed in the overall top ten shows on a site allowing anyone with a computer and a phone to host their own live blogshow, the former KABC Radio talker has demonstrated how traditional radio is being forced to compete with the Internet for audience market share as well as advertising dollars. This is particularly true in today's tightening economy, where companies are finally conceding that a seismic shift away from old media is currently underway.

In the March 2008 issue of Talkers Magazine, the leading trade publication serving talk media industries, Special Projects Editor Jayne Pearl echoed these sentiments about the present state of the new medium. "...Internet talk radio has been growing steadily" and "...a strong case can be made that Internet talk radio is rapidly on its way to being a major media movement in popular culture."

"This is exactly what we're experiencing," said Ross, who worked as a criminal prosecutor before serving on the Los Angeles Superior Court for almost seven years. "BlogTalkRadio is doing an end run around the Clear Channels and Premiere Radios who dominate syndicated talk."

While humbled by the response to his regular one-hour gabfest, the Morehouse College graduate isn't surprised that his show has become such a phenomenal hit. "Having hosted a traditional show for a number of years, I'm enjoying the social networking and relaxed interaction with my audience and I think people are picking that up," said Ross. "And for me, producing written and digital content for things I'm really passionate about just elevates the experience to a whole different level."

After creating the blog 3 Brothers and A Sister, the South Los Angeles native partnered-up with other tech-savvy entrepreneurs and launched 3BAAS Media Group, an online branding and public relations company. The firm is seeing exponential growth as more and more brick and mortar companies, particularly minority-owned businesses, begin focusing their advertising, communication and marketing efforts toward Internet users.

Ross currently serves as president and CEO of the company.

Recognized for his unique insight, the African American Republican also remains a highly sought after commentator in traditional media. His appearances include Fox News Channel, CNN, MSNBC, Black Entertainment Television (BET), and National Public Radio's "Which Way L.A.?"

On Wednesday April 23, 2008, The Kevin Ross Show will host a Special Election Edition of the program following the Pennsylvania Primary where Ross will make some interesting predictions as to whether Barack Obama will in fact secure the Democratic nomination. The lively, no-holds barred discussion on the 2008 Presidential Race will kick-off at 10 p.m. EDT, 9 p.m. CDT and 7 p.m. PDT.

Earlier that day, Ross will return as a featured guest on NPR's News & Notes with Farai Chideya to dissect Tuesday's results.

About 3BAAS Media

With a solid strategic focus on new media, 3BAAS is a minority owned, web-based firm specializing in original as well as aggregated online messaging. 3BAAS currently operates numerous social networking sites, blogs, and produces The Kevin Ross Show as well as the popular Content Black Woman Show on BlogTalkRadio.com. Our branding strategy serves to ensure that clients have a broad consumer reach, control over their content and image, and the necessary skills to effectively communicate in today's global market.

For additional information, please visit us at 3BAAS.com

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     For more information contact:
      
     Valencia Roner
     (213) 368-6630
     threebrosandasistah@yahoo.com