MONTREAL, QUEBEC--(MARKET WIRE)--Apr 9, 2008 -- Montreal-based company CakeMail Inc. has announced that its email marketing platform cakemail.com has been chosen as a key component of the grassroots movement An Obama Minute, a web-based fundraising tool which seeks to mobilize Americans to contribute one million dollars in sixty seconds to the Barack Obama campaign for the Democratic Party nomination. CakeMail is a true white label on-demand email marketing platform that is 100% customizable, open and extendable by third parties.

"CakeMail has made it very easy for our grassroots movement to build the An Obama Minute campaign quickly, efficiently and intuitively", states Scott Cohen, creator of the An Obama Minute campaign. "It is allowing us to create mailing lists, study email traffic and evaluate each step of our strategy by providing us with a nice toolbox that is tailored to our needs. In a lot of organisations, people are intimidated by technology, terrified they just won't get it. They'll get CakeMail."

Through its participation in the An Obama Minute campaign, CakeMail is contributing to an overall political strategy which, for the first time in U.S. political history, has been heavily dependent upon online mobilisation. Candidates vying for the 2008 presidential nomination have embraced online tools such as blogs, social networks and email marketing.

Within the first 24 hours of its launch on Tuesday April 8th, the An Obama Minute campaign generated over 4,200 page views and over 430 new opt-in email addresses. With the official full website launch on Thursday April 10th, participants will be encouraged to promote the campaign within their existing network. All registrants having pledged $100 will be called upon by email to make their donation through the official Welcome to Obama for America campaign website at precisely 1pm (ET) on April 21st 2008.

The An Obama Minute campaign is available online at www.AnObamaMinute.com.

About CakeMail Inc.

Montreal-based company CakeMail Inc. is led by Francois Lane, a successful serial entrepreneur. CakeMail is a white-label, open-architecture, multilingual email marketing platform. CakeMail's layered design is specifically meant for interactive marketing agencies, software companies, and web firms looking for an easy way to add email automation to their offering, leverage their data sources, reinforce their own brand, and add to their bottom line.

www.cakemail.com

     Contacts:
     Michelle Sullivan Communications
     Michelle Sullivan
     514-995-4015
     ms@michellesullivan.ca