SAN DIEGO, CA--(MARKET WIRE)--Jan 28, 2008 -- Ethos Environmental, Inc. (OTC BB:ETEV.OB - News), a San Diego-based company, was recently awarded the National Automotive Quality Award by CNT: "La Confederacion Nacional de Talleres de Servicio Automotriz y Similar" (The National Automotive Service Association), with the support of Mexico's Federal and State Government.

Rosa Maria Leos, representing "Distribuidora Ethos Mexico S. de R.L." (Ethos Mexico distributor), accepted the award in Guadalajara, Jalisco, Mexico. Representatives of the federal, state, and municipal governments participated in the awards ceremony.

Ethos Mexico is the distributor of Ethos FR®, a fuel reformulator proven to reduce harmful emissions and improve fuel economy when used in internal combustion engines. Working side-by-side with Ethos Mexico, high profile companies such as Transportes Potosinos (Nationwide Truck & Rail Transport Company) have reduced fleet emissions by more than 86 percent by using Ethos FR®.

In cooperation with Mexican governmental institutions, Ethos Mexico has developed environmental programs to be implemented nationwide in 2008, and has also assisted the government of Jalisco, Mexico to develop a program of environmental quality standards for the next Pan-American games in 2011.

Enrique de Vilmorin, CEO of Ethos Environmental, Inc., stated that the company was honored to receive such a prestigious award, which "reflects not only the quality of Ethos FR®, but also the acceptance of this product in the marketplace. Ethos FR continues to position itself as the preferred product among major competitors in the Mexican market."

About Ethos Environmental, Inc.

Ethos Environmental, Inc. (OTC BB:ETEV.OB - News), a San Diego-based corporation, is the manufacturer of award-winning fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. By using Ethos FR®, commercial vehicles can increase fuel mileage between 7 percent and 19 percent while reducing harmful emissions by more than 30 percent. For more information about Ethos Environmental, Inc., visit www.ethosfr.com

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control.

     Investor Contact
     NetGain Financial, Inc.
     Barron Hess
     877-ETHOSIR
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     Press Contact
     Yasmine Rangel
     Ethos Environmental, Inc.
     619-575-6800
     yasmine@ethosfr.com