SAN DIEGO, CA--(MARKET WIRE)--Jan 15, 2008 -- Ethos Environmental, Inc., (OTC BB:ETEV.OB - News) a San Diego-based company, announced that Allied Waste Services of San Diego has dramatically decreased its San Diego county fleet emissions by 71 percent, in part through the use of Ethos FR®, a non-toxic and non-hazardous ester-based fuel reformulator. The fleet average opacity emission testing in 2007, was 6.32% compared with 21.6% in 2001, an impressive reduction in particulate matter.

Six months after beginning the Ethos FR® program, Allied Waste's district manager, Jim Ambroso said the company received an Earth Day Corporate Award from the City of San Diego for what they had done for the environment. With the continued use of Ethos FR®, Allied has reduced atmosphere particulates from its Chula Vista fleet alone by more than 500 tons a year.

The Ethos FR® program implemented by Allied Waste runs in unmodified diesel engines and integrates easily with existing fueling infrastructures. In addition to better engine performance, the Ethos FR® product reduces both fuel and maintenance costs, and is safe to handle.

Allied Waste Industries provides collection, recycling and disposal services to residential, commercial and industrial customers throughout the United States.

About Ethos Environmental, Inc.

Ethos Environmental, Inc., (OTC BB:ETEV.OB - News) a San Diego-based corporation, is the manufacturer of award-winning fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. By using Ethos FR®, commercial vehicles can increase fuel mileage between 7 percent and 19 percent while reducing harmful emissions by more than 30 percent. For more information about Ethos Environmental, Inc., visit www.ethosfr.com.

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control.

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