SAN DIEGO, CA--(MARKET WIRE)--Jan 10, 2008 -- Ethos Environmental, Inc. (OTC BB:ETEV.OB - News) announced today that three generations of the famed Unser racing family have endorsed Ethos FR®, a fuel reformulating product that improves fuel efficiency while reducing harmful engine emissions.

Praising the performance of Ethos FR®, Al Unser, Jr. enthused, "In my trucks, in my town, Ethos FR® proved to me once again that this product simply works. No racetrack, no mechanics, just me and my trucks. This product saves fuel and helps the environment!"

His son, Al Unser, III, also uses Ethos FR® and is "absolutely sold on Ethos Fuel Reformulator." Mileage in Al III's Ford Excursion diesel improved from 13 to 17.3 mpg with the use of Ethos FR®, an increase of more than 30%.

Non-toxic and non-hazardous Ethos FR® can be used in both the gas tank and the oil crankcase to increase mileage, reduce emissions and increase engine life.

Ethos Environmental, Inc. is the manufacturer of Ethos FR® and a major sponsor of the Playa Del Racing Team, regular participants in the Indianapolis 500. According to CEO Enrique de Vilmorin, "Ethos Environmental got involved with the Indy 500 because of their strong commitment to the environment -- last year all the cars at Indy used Ethanol Fuel, and the IRL-Indianapolis Racing League (www.indycar.com) is the only environmentally focused racing program in the world. We're proud to associate our products with the esteemed Unser racing family."

About Ethos Environmental, Inc.

Ethos Environmental, Inc., (OTC BB:ETEV.OB - News) a San Diego-based corporation, is the manufacturer of award-winning fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. By using Ethos FR®, commercial vehicles can increase fuel mileage between 7 percent and 19 percent while reducing harmful emissions by more than 30 percent. For more information about Ethos Environmental, Inc., visit www.ethosfr.com

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control.

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