SAN DIEGO, CA--(MARKET WIRE)--Oct 31, 2007 -- Hard Rock Hotel San Diego announced today the official launch of its "Battle of the Bands" contest opportunity in which one lucky band will win the chance to perform at the December 12 Grand Opening party of the highly anticipated Hard Rock Hotel San Diego. The hotel has confirmed that the Grammy® award-winning musical group, the Black Eyed Peas will headline the exclusive bash. Hard Rock Hotel San Diego is partnering with AudioStreet.net, home to over 60,000 independent bands, to host the online contest to determine which ambitious group of musicians possess the talent for this career-making opportunity. AudioStreet.net is owned by Ckrush Digital Media, Inc. a subsidiary of Ckrush, Inc. (OTC BB:CKRU.OB - News).

Hard Rock Hotel San Diego opens its doors this October to offer guests the ultimate rock star experience through cutting-edge contemporary design, envelope-pushing creations and superior customer service. The 12-story, 315,000-square-foot property features 420 guest rooms with 17 Rock Star Suites, including one Rock Star Suite designed specifically by the Black Eyed Peas. The property also boasts Nobu restaurant from celebrated chef Nobu Matsuhisa, Maryjane's Coffee Shop, Sweetwater Saloon and Moonstone Lounge from nightlife impresario Rande Gerber, Rock Spa and Folsom music venue, all centrally located within the city's famed Gaslamp Quarter.

By teaming up with AudioStreet.net, the Hard Rock Hotel San Diego will tap into one of the internet's fastest growing online music communities. In addition to the more than 60,000 independent artists, AudioStreet has over 500,000 registered members who generate hundreds of thousands of song plays and millions of page views each month. The promotion kicked off on AudioStreet on October 15, culminating with the winning band being announced on December 3.

"We are excited to help shine the light on deserving musical talent and to also have access to the thousands of musicians and music fans on AudioStreet to help spread the word," says Robert Todak, General Manager of the Hard Rock Hotel San Diego. "It's a tremendous opportunity for an independent band to play at such a high-profile event and it really speaks to the core of what the Hard Rock brand is all about."

"The opportunity to play at the Hard Rock Hotel San Diego is huge for independent artists," comments Jeremy Dallow, CEO of Ckrush, Inc. "AudioStreet.net is proud to be hosting the Hard Rock Hotel San Diego Battle of The Bands. "

For contest details and information on uploading band submissions, please visit www.audiostreet.net.

About Hard Rock Hotel San Diego

Hard Rock Hotel San Diego is located at the entrance of the Gaslamp Quarter, on the corner of Fifth Avenue and L Street. The property boasts an upscale, contemporary design, signature restaurants, a sophisticated nightlife, superior customer service and, of course, the distinctive thread running through all Hard Rock properties -- rock 'n' roll. Amenities include 420 rooms and suites including 17 Rock Star Suites, over 40,000 square feet of unique meeting and event space, a world-class Nobu restaurant, and two bars -- Moonstone Lounge and Sweetwater Saloon -- operated by nightlife entrepreneurs Rande and Scott Gerber, founders of the Gerber Group and developers of internationally acclaimed restaurants and lounges. Additional features include Maryjane's Coffee Shop, a Rock Spa and fitness center, a landscaped rooftop pool deck with private cabanas, a 5,000 square foot live music venue, a Rock Shop and a Pinkberry yogurt store. The 12-story hotel opens October 2007. For more information visit www.hardrockhotelsd.com.

About Hard Rock International

With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, Pattaya and Bali, with San Diego scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

About Ckrush, Inc.

Ckrush is an innovative entertainment and interactive media group at the forefront of the convergence of entertainment content with social media, online communities and digital technology. Ckrush produces feature films and other content and develops and maintains web sites, including online communities, primarily geared towards young adults 18-34. Ckrush's fully interactive online communities include "LiveMansion.com" (http://www.livemansion.com/), "AudioStreet.net" (http://www.audiostreet.net/) and "MixStreet.net" (http://www.mixstreet.net/). Ckrush's feature film productions include "Beer League," starring Artie Lange; "National Lampoon's TV the Movie," starring Steve O and Wee Man of "Jackass" fame; and "National Lampoon's Pledge This," starring Paris Hilton. Ckrush services also include website design, development, hosting, advertising and media placement. For additional information, please visit www.ckrush.net.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are based on management's current expectations or beliefs, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors; acquisitions of dispositions of business assets; and the potential impact of future decisions by management. More detailed information about these factors may be found in filings by Ckrush, Inc. with the Securities and Exchange Commission. Ckrush, Inc. is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

     CONTACT:
     Jeremy Dallow
     Ckrush, Inc.
     212-564-1111
     Ckrush, Inc. Website: http://www.ckrush.net
     AudioStreet Website: http://www.audiostreet.net
     MixStreet Website: http://www.mixstreet.net
      
     Market News First - News Agent
     Angela Junell
     214-461-3411
     ajunell@MN1.com