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Exchange Applications IncProposed Symbol - Nasdaq: EXAP

Address:
89 South Street
  Boston, Massachusetts 02111
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IPO Information as of 3-Dec-09
Offering Information
Expected Date-
Proposed Exchange/Ticker Nasdaq: EXAP
Security Type Common Stock
Lead Underwriter BT Alex Brown Inc
Days In Registration 140
Date Filed 22-Jul-1998
Form FiledS-1
Fundamentals
(Year Ending December 2008)
Industry Pers/Bus/Rep Svc
Business Description Provide customer optimization software and solutions services that enable businesses to maximize profitability and revenue growth from new and existing customers through marketing automation and enterprise-wide customer management
Revenue $24.8M
Net Income -$1M
Shares Outstanding (post-offering) 0.65M
Chairman, President & CEO Andrew J. Frawley
Number of Employees 174
Original Filing Information

US
Shares Filed 3.0M
Secondary Shares Filed1.0M
  · As a Percent 33.3
Primary Shares Filed 2.0M
  · As a Percent 66.7
Overallotment Shares Filed 450.0K
File Amount $45.0M
File Price Range $16.00 - $14.00
File Mid Price $15.00
Current Filing Information
(Amended 8-Dec-1998)

US
Shares Filed 3.0M
Secondary Shares Filed 1.0M
  · As a Percent 33.3
Primary Shares Filed 2.0M
  · As a Percent 66.7
Overallotment Shares Filed -
File Amount $27.0M
  · % Change from Original -40.0
File Price Range $10.00 - $8.00
File Mid Price $9.00


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