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Acorn International IncProposed Symbol - NYSE: ATV

Address:
12F, Xinyin Building 888 Yishan Road
  Shanghai, 200233 China
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IPO Information as of 1-Dec-09
Offering Information
Expected Date-
Proposed Exchange/Ticker NYSE: ATV
Security Type American Depositary Shares
Lead Underwriter Merrill Lynch Deutsche Bank Securities Corp
Days In Registration 29
Date Filed 3-Apr-2007
Form FiledF-1
Fundamentals
(Year Ending December 2008)
Industry Pers/Bus/Rep Svc
Business Description Acorn International Inc operates as an integrated multi-platform marketing company in the Peoples Republic of China. It operates two primary sales platforms, TV direct sales platform and nationwide distribution network. The company, through its TV direct sales platform, markets its own proprietary products and services, as well as third-party products and services. Its direct sales platforms include TV direct sales, catalog sales, outbound call sales, and other direct sales through print media and radio. The companys nationwide distribution network allows the company to reach approximately 20,000 retail outlets, including bookstores, pharmacies, specialty retail chains, and department stores in China. Its TV direct sales platform and nationwide distribution network sells featured product categories, such as electronic learning devices, consumer electronics, cell phones, and health and wellness products. The company also sells other products, including auto care, beauty, and household products primarily through its catalogs, outbound calls, and cross-selling. Acorn International was founded in 1998 and is headquartered in Shanghai, the Peoples Republic of China.
Revenue $236.8M
Net Income $12.1M
Shares Outstanding (post-offering) 89.67M
Contact -
Number of Employees 1768
Original Filing Information

US
Shares Filed 7.7M
Secondary Shares Filed1.0M
  · As a Percent 13.0
Primary Shares Filed 6.7M
  · As a Percent 87.0
Overallotment Shares Filed 1155.0K
File Amount $103.95M
File Price Range $14.50 - $12.50
File Mid Price $13.50
Current Filing Information
(Amended 1-May-2007)

US
Shares Filed 7.7M
Secondary Shares Filed 1.0M
  · As a Percent 13.0
Primary Shares Filed 6.7M
  · As a Percent 87.0
Overallotment Shares Filed -
File Amount $103.95M
  · % Change from Original 0.0
File Price Range $14.50 - $12.50
File Mid Price $13.50


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