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Lifeway Foods Debuts National #MotherCulture Ad Campaign for Kefir Products
Thu 3:33 pm ET (PR Newswire)
MORTON GROVE, Ill., April 24, 2014 /PRNewswire/ -- Leading kefir manufacturer LifewayFoods, Inc. (LWAY) will launch the largest national print advertising campaign in its 28-year history on May 5 with full-page ads focusing on the theme #MotherCulture – a play on words invoking both the company's cultured dairy products and the maternal nurturing of healthy children and society through food, attention and love. Images in the initial ad feature Lifeway CEO Julie Smolyansky exposing a pregnant belly as well as snapshots of Smolyansky's two young daughters, including one sipping the company's organic ProBugs kefir product from a colorful no-spill pouch. The headline proclaims that "It all starts with the #MotherCulture," and product images range from adult-oriented Lifeway Kefir beverages to Lifeway ProBugs for younger children, Lifeway ProBugs Blast for older kids, and healthy 90-calories-per-serving Lifeway Frozen Kefir for sweet treat lovers of all ages.
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