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eDiets.com is banking on your losing proposition. The company's Web site allows fat-fighting clients in several countries to enter information and receive a customized, software-generated program to help them lose weight. Some of its 20 plans include the Atkins Nutritional Approach, the Glycemic Impact Diet, and the Slim-Fast Optima Diet. eDiets.com also offers support message boards, an e-newsletter, expert nutrition advice, vitamins, and eDiets DeliciouslyYours nationwide meal-delivery service. Its eDiets Corporate Services unit licenses its brand to companies and their employees for health programs. It operates eDiets Europe overseas. Investment firm Prides Capital Partners owns about 55% of eDiets.com.
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| | | Contact Information | |
Address: |
1000 Corporate Dr., Ste. 600
Fort Lauderdale, FL 33334-3608
| | Phone: | 954-360-9022 | | Fax: | 954-360-9095 |
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| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2008): | 23.90 M | | Revenue Growth (1 yr): | (-19.50%) | | Employees (2008): | 95 | | Employee Growth (1 yr): | (-7.80%) |
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Key People
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Chairman:
Kevin A. Richardson II
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President, CEO, and Director:
Kevin N. McGrath
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CFO, Treasurer, and Secretary:
Thomas J. (Tom) Hoyer
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