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NetRatings, which operates under the Nielsen/NetRatings brand as a unit of market research giant Nielsen, analyzes Internet traffic for clients in advertising, e-commerce, Internet publishing, and traditional media. Its measurement research covers not only Web browsing but also instant messaging, streaming media, and other online applications. The company measures online advertising effectiveness and provides its clients with demographic research about their online audiences. In addition, Nielsen/NetRatings offers Web site metrics and custom research.
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| | | Contact Information | |
Address: |
120 W. 45th St., 35th Fl.
New York, NY 10036
| | Phone: | 212-703-5900 | | Fax: | 212-703-5901 |
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| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2008): | 81.80 M | | Employees (2008): | 397 |
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Key People
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Executive Chairman:
Itzhak Fisher
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VP Finance:
Ben Ireland
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CIO and CTO:
Shankar Iyer
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