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Diesel jeans are considered high-octane by some in the fashion-forward set. Despite noxiously high prices (jeans are priced at $300 and up), Diesel takes pride in producing unusual yet modish men's and women's casual wear. The company also makes sportswear and kids' clothes, and licenses its name to makers of jewelry, watches, leather goods (handbags, wallets), eyewear, fragrances (Only the Brave, Fuel for Life), furniture, and footwear. Diesel's products are sold in more than 80 countries through department stores and specialty retailers, as well as at about 400 company-owned Diesel stores globally. The company also markets its goods through catalogs. CEO and owner Renzo Rosso founded Diesel in 1978.
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Via dell'Industria, 4/6 n7 36042 Breganse, Vicenza, Italy
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| Financial
Highlights | | Fiscal Year End: | December |
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Key People
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Manager Brand:
Stephen Rosso
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Director Style, 55Dsl:
Andrea Rosso
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Industry Information
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