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This company lures business with the siren song of online advertising. Formerly named Overture Services, Yahoo! Search Marketing Group provides search-driven targeted advertising services to a wide range of customers. Its flagship Sponsored Search offering allows advertisers to buy placement in search results that appear on Yahoo! and several other search engines and Web sites. It also distributes text-based advertising (utilizing keywords) that typically appears next to online content. Advertisers can also submit listings for consumer products and travel deals that will appear in relevant areas on the Yahoo! site. The company was acquired by Yahoo! in 2003.
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Address: |
3333 Empire Ave.
Burbank, CA 91504
| | Phone: | 818-524-3000 | | Fax: | 818-524-3001 |
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Key People
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President and CEO, Yahoo! Inc.:
Carol A. Bartz
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CFO:
Timothy R. (Tim) Morse
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Communications Manager, Customer Solutions, Content Developm:
Kastle Waserman
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