|
Newport news provides the best read on Lorillard, the #3 cigarette maker in the US and the nation's oldest continuously operating tobacco firm. Newport, Lorillard's flagship brand, is the #1 menthol cigarette and the second-largest cigarette brand in the US. Newport generates about 91% of Lorillard's sales by volume. Other brands include Kent, Max, Old Gold, Satin, True, and Maverick, its discount brand. Lorillard, which was named Carolina Group until June 2008, accounted for about 22% of sales for former parent company Loews. Loews established Carolina Group in 2002 as a tracking stock for its tobacco holdings and owned 62% of its shares until it spun off Lorillard to Carolina Group and Lowes shareholders.
|
| | | Contact Information | |
Address: |
714 Green Valley Rd.
Greensboro, NC 27408-7018
| | Phone: | 336-335-7000 | | Fax: | 336-335-7550 |
|
| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2007): | 864.20 M | | Employees (2007): | 3,100 |
|
|
Key People
| | • |
Chairman, President, and CEO:
Martin L. (Marty) Orlowsky
| | • |
EVP Marketing and Sales:
Randy B. Spell
| | • |
SVP Legal and External Affairs, Secretary, and General Couns:
Ronald S. Milstein
|
|
|
