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There's nothing little about Lidl. The German discounter sells everything from purses and peas to produce and PCs. Lidl operates about 6,800 deep-discount department stores and no-frills Lidl supermarkets throughout Europe (about 3,100 in Germany), making it one of the leading discount store operators in its home country and in Europe. The stores commonly carry about 800 different items, mostly under Lidl's own brand. Lidl isn't idle either, as it's expanding into Denmark, Hungary, Norway, and Slovenia. By emulating ALDI's low-cost operating methods, Lidl is challenging and even outpacing its #1 rival in some markets, notably France. Lidl's founder, the billionaire Dieter Schwarz, and his family control Lidl.
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| | | Contact Information | |
Address: |
Rötelstraße 30
74166 Neckarsulm, Germany
| | Phone: | +49-7132-30-6060 | | Fax: | |
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| Financial
Highlights | | Fiscal Year End: | December |
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Key People
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Chairman and CEO:
Dieter Schwarz
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CEO:
Gunter Fergen
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CFO:
Michael Dönherp
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