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Toy blocks are the building blocks of success at LEGO. Since 1949 LEGO Holding (aka LEGO Group) has made more than 200 billion of its interlocking toys, keeping little hands busy worldwide. In a nod to kids' high-tech skills, it offers LEGO kits to build PC-programmable robots (such as its Mindstorms line), and its top seller, BIONICLE, features an evolving story line on the Internet and various merchandising opportunities. The group also owns LEGO retail outlets in the US and Europe. Due to a slump in toy sales and subsequent losses, the group has sold its theme parks and is closing factories and cutting staff. Vice chairman Kjeld Kirk Kristiansen, grandson of the founder, is LEGO's majority shareholder.
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Address: |
Aastvej 1
DK-7190 Billund, Denmark
| | Phone: | +45-79-50-60-70 | | Fax: | +45-75-33-83-77 |
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| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2008): | 1804.20 M | | Revenue Growth (1 yr): | 13.90% | | Employees (2008): | 5,388 | | Employee Growth (1 yr): | 28.30% |
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Key People
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Chairman:
Niels Jacobsen
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CEO:
Jørgen Vig Knudstorp
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CFO:
Sten Daugaard
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