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This company knows the important bits (and bytes) about interactive marketing. Digitas provides digital communications and direct marketing services through several operating agencies: Digitas Health, iBase, Prodigious, Worldwide, Webformance, and Publicis Modem (formerly Modem Media). The agency offers Web site design, e-mail management, and demand generation services which enable clients to build marketing campaigns across a wide plethora of media channels. It has conducted work for such big clients as American Express, Kraft, General Motors, Procter & Gamble, and MillerCoors. Digitas was acquired in 2007 by French advertising conglomerate Publicis for $1.3 billion.
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Address: |
33 Arch St.
Boston, MA 02110
| | Phone: | 617-369-8000 | | Fax: | 617-369-8111 |
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| Financial
Highlights | | Fiscal Year End: | December |
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Key People
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CEO:
Laura W. Lang
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CFO:
Joe Tomasulo
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Chief Growth Officer:
Elizabeth (Liz) Ross
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