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If Benetton had a theme song, it could be "We Are the World." Italy's largest clothing maker, The Benetton Group pushes a global attitude in its ads while dressing customers in about 120 countries through some 6,000 franchised Benetton stores, department stores, and megastores. Benetton's clothing -- primarily casual knitwear and sportswear for men, women, and children -- bears labels such as United Colors of Benetton (about 75% of sales) and Sisley. Not content with selling just sunglasses, watches, clothes, and shoes, Benetton once branched out into sporting goods, but withdrew to hone in on its clothing division. The Benetton family, through Edizione S.r.l., owns about 67% of the company's shares.
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| | | Contact Information | |
Address: |
Villa Minelli
31050 Ponzano Veneto, Treviso, Italy
| | Phone: | +39-0422-519036 | | Fax: | +39-0422-519930 |
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| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2008): | 2999.30 M | | Revenue Growth (1 yr): | (-2.30%) | | Employees (2008): | 9,766 | | Employee Growth (1 yr): | 9.80% |
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Key People
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Chairman:
Luciano Benetton
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CEO and Director:
Gerolamo Caccia Dominioni
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COO:
Biagio Chiarolanza
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