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Food - Major Diversified News
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Gauging the value of name changes
Fri 3:35 pm ET (at FT.com)
On Tuesday Yell, publisher of the UK's Yellow Pages, announced it was changing its name to Hibu. The name has no meaning at all, acknowledged Mike Pocock, chief executive, but would help the company "play" ...
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| Market Capitalization: | 6,590B | | Price
/ Earnings: | 21.1 | | Price
/ Book: | -3.0 | | Net
Profit Margin (mrq): | 5.2% | | Price
To Free Cash Flow (mrq): | -79.0 | | Return
on Equity: | 9.0% | | Total
Debt / Equity: | 74.6 | | Dividend
Yield: | 3.5% |
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