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42 Entertainment ranks high on the pop culture scale. It's the first company to produce alternate reality games (ARGs), a new genre that only dates back to 2001. ARGs offer an immersive experience to sophisticated users who seek a higher level of engagement from a game, both online and offline. 42 Entertainment was founded in 2002 by Jordan Weisman, and the company now has 10 titles under its belt - all promotional corporate tie-ins. Their ARGs were used as part of the marketing campaigns for movies such as "Pirates of the Caribbean: Dead Man's Chest," the Xbox 360 gaming console, and the video game "Halo2." ARGs target devoted fans in hopes that they will invest their time and spread the word among peers.
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Address: |
144 W. Colorado Blvd.
Pasadena, CA 91105
| | Phone: | 626-356-1302 | | Fax: | 626-356-1940 |
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| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2008): | 0.50 M | | Employees (2008): | 25 |
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Key People
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Chairman and CEO:
Joe DiNunzio
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President, Executive Producer:
Susan Bonds
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Senior Director, IT:
George Cook
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