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GfK NOP is the UK flagship outpost for the GfK Group, one of the largest market research companies in the world. GfK NOP provides custom research services to customers in a number of different industries, including the automotive sector, financial services, retail, and technology. It specializes in brand strategy and positioning, consumer trends, field marketing, mystery shopping, merchandising, promotion sampling, ethnography, and other related marketing services. GfK NOP works closely with its parent company's vast network of offices to expand its reach to more than 70 countries around the globe. The company was originally founded in 1957 under the name National Opinion Polls.
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Address: |
Ludgate House, 245 Blackfriars Rd.
London SE1 9UL, United Kingdom
| | Phone: | +44-20-7890-9000 | | Fax: | +44-20-7890-9001 |
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| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2008): | 185.60 M | | Employees (2008): | 1,000 |
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Key People
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Chairman, Custom Research North America:
Martin R. Lautman
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COO:
Debra Pruent
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Director of Insight, Business & Technology:
Richard Matthews
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