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This in-house ad agency has had a bit of an identity crisis. CBS Radio Altitude Group (formerly known as CBS RADIO Integrated Solutions for a short time in 2006 and Infinity Promotions Group before that), handles all the advertising for the 140 CBS Radio stations in the US. Clients such as Monster, Procter & Gamble, Visa, and Chrysler who buy air time with CBS Radio also have their ads appear on the stations' web sites, billboards, and television stations thanks to a platform launched in 2007 called CBS RIOT (Radio, Internet, Outdoor, Television). CBS is betting this 4-for-1 deal will help it lure potential clients from rivals such as Katz Media Group.
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Address: |
1515 Broadway, 46th Fl.
New York, NY 10036
| | Phone: | 212-846-3939 | | Fax: | 212-846-1737 |
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Key People
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EVP:
Richard (Rich) Lobel
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