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It's hard to believe that someone, somewhere coined the impossibly unwieldy term "retailtainment," but U.S. Marketing & Promotions (USMP) sure sells it. The company is a promotions agency that specializes in event marketing, field marketing (sampling, mall marketing, in-store demonstrations) and sales promotions. Clients have included Wal-Mart (projects have included events to promote Time Inc.'s All You magazine and Lucasfilm's Star Wars memorabilia) and 7-Eleven. USMP operates as the retail marketing segment for advertising giant Omnicom's The Marketing Arm business unit.
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| | | Contact Information | |
Address: |
4721 Alla Rd.
Marina del Rey, CA 90292
| | Phone: | 310-754-3000 | | Fax: | 310-754-3001 |
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| Financial
Highlights | | Fiscal Year End: | December |
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Key People
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President:
Simon Temperley
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VP Marketing:
Jennifer Houston
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VP Business Development:
Andrea Young
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