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Industry Center - Toys & Games
Industry Center > Toys & Games > Aurora World, Inc. Company Profile
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Aurora World, Inc. Company Profile
Little boys and girls (and some of their parents) would like to get lost in Aurora World. Formerly A&A Plush, the company makes and distributes plush toys and gifts (from traditional teddy bears and dolls to backpacks, puppets, and seasonal giftware). Aurora makes plush pets with their own carriers (think Reese Witherspoon in Legally Blonde) and accessories such as dress up clothes and key chains. Aurora also develops custom plush toys (often incorporating corporate logos) for businesses. Its lines of toys are sold through more than 25,000 retailers (department stores, specialty toy and gift stores) globally including Hallmark, Learning Express, and Neiman Marcus. It also boasts about a dozen US showrooms.
Contact Information
Address: 8820 Mercury Ln.
Pico Rivera, CA 90660
Phone:562-205-1222
Fax:562-948-1661
Financial Highlights
Fiscal Year End:December
Revenue (2008):37.10 M
Employees (2008):100
Key People
CEO: Heui-Yul Noh
President: K.S. Hong
SVP Sales: Paul Roche
Industry Information
Sector: Consumer Goods
Industry: Toys & Games
Top Competitors
Enesco, LLC
Ty Inc.
The Vermont Teddy Bear Co., Inc.
 


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