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Kelley Blue Book helps steer people away from something yellow -- a lemon. The company publishes information on vehicle pricing, including automobile trade-in values, as well as car ratings and reviews. While the company still publishes the traditional print Blue Book Official Guide, it has shifted its focus to the Web, offering all of its information online. The company was established in 1926 by car buff Les Kelley, who owned one of the nation's largest car dealerships, the Kelley Kar Company. He chose to name the company "Blue Book" after the social register, which listed prestigious people in the community (called the Southwest Blue Book, subtitled The Original Society Directory of Southern California).
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Address: |
195 Technology
Irvine, CA 92618
| | Phone: | 949-770-7704 | | Fax: | 949-837-1904 |
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Key People
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President and Publisher:
Paul Johnson
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CFO:
John Morrison
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EVP Information Services:
Vince Nelson
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