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GlobalHue lends a multicultural tone to its clients' advertising efforts. The agency provides creative ad work and marketing plans targeting African-American, Hispanic, and Asian-Americans. It also creates ads focused on the general youth market. Clients have included FedEx, American Airlines, the US Navy, and the coveted multicultural creative account for Wal-Mart. Originally an African-American agency, the Hispanic market makes up about 50% of GlobalHue revenues. The agency was created in 2002 through the merger of several multicultural shops, including the Don Coleman Agency, Innovasia Communications, and Montemayor y Asociados. Advertising giant Interpublic Group owns 49% of the company.
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| | | Contact Information | |
Address: |
4000 Town Center, Ste. 1600
Southfield, MI 48075
| | Phone: | 248-223-8900 | | Fax: | 248-304-5960 |
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| Financial
Highlights | | Fiscal Year End: | December |
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Key People
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Chairman and CEO:
Donald A. (Don) Coleman
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SVP Legal Counsel and Operations:
Robb Chavis
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CFO:
Gaye Miller
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