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Need to know who's buying what in Europe? Check with GfK. One of the largest market research firms on the European continent, GfK (which stands for Growth from Knowledge) tracks consumers' tastes in and purchases of grocery and nonfood items, broadcast media, pharmaceuticals, and other merchandise and services worldwide. Known as the GfK Group, the company operates through 115 smaller firms organized across three primary divisions: Retail and Technology, Media, and Custom Research. Other businesses within those divisions include GfK NOP, Mediamark, and GfK Healthcare. In mid-2008 GfK expressed interest in acquiring UK-based market research firm TNS, but a deal could not be reached.
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Address: |
Nordwestring 101
90319 Nuremberg, Germany
| | Phone: | +49-911-395-0 | | Fax: | +49-911-395-2209 |
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| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2008): | 1720.20 M | | Revenue Growth (1 yr): | 0.60% |
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Key People
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Chairman, Supervisory Board:
Arno Mahlert
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Global Head Corporate Communications:
Joerg Peters
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Corporate Communications and Public Relations:
Marion Eisenblätter
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