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Ingenio had the ingenious idea of bridging the gap between online buyers and offline sellers by using the good ole telephone. Here's how its Pay Per Call advertising service works -- online advertisers include a toll free number set up by Ingenio in a listing at ingenio.com. Through search engines, potential customers find the merchant's advertisement listing, and if interested, call the number to be connected to the merchant. Ingenio monitors how many times the number has been called, charges the advertiser, and shares the profits with the search engine. Ingenio also operates Live Advice directories that provide information via real-time phone conversations. Ingenio is a subsidiary of AT&T.
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Address: |
182 Howard St., Ste. 826
San Francisco, CA 94105
| | Phone: | 415-248-4000 | | Fax: | 415-248-4100 |
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Key People
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President and CEO, AT&T Interactive:
David Krantz
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EVP and CFO:
Paul G. Manca
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VP Marketplaces:
Blair Jeffris
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