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Kellogg is in a constant battle for the #1 spot in the US cereal market with its main rival, General Mills. (In 2008 both held a 29.8% market share, so we'll call it a tie for now.) Among Kellogg's well-known brands are Frosted Flakes, Corn Pops, and Rice Krispies. And while the company fills many a cereal bowl every morning, it buffs up its bottom line with snacks and cookies (Keebler and Famous Amos), along with convenience foods such as Eggo waffles and Nutri-Grain cereal bars. The private charity the W. K. Kellogg Foundation owns 25% of the company. The George Gund Foundation owns 16%. The Gund family, which sold its coffee business (later Sanka) to Kellogg in 1927, owns 9% of the company.
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Address: |
1 Kellogg Sq.
Battle Creek, MI 49016-3599
| | Phone: | 269-961-2000 | | Fax: | 269-961-2871 |
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| Financial
Highlights | | Fiscal Year End: | December | | Revenue (2008): | 12822.00 M | | Revenue Growth (1 yr): | 8.90% | | Employees (2008): | 32,400 | | Employee Growth (1 yr): | 24.60% |
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Key People
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Chairman:
James M. (Jim) Jenness
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President, CEO, and Director:
A. D. David Mackay
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EVP, COO, and CFO:
John A. Bryant
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