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Industry Center - Processed & Packaged Goods
Industry Center > Processed & Packaged Goods > GENERAL MILLS, INC. Company Profile
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GENERAL MILLS, INC. Company Profile
General Mills gets its Kix vying for the top spot among cereal makers. Every year it jockeys with Kellogg to be #1 in that market with a brand arsenal that includes kid-friendly Kix, as well as Chex, Cheerios, Lucky Charms, and Wheaties. Much more than a cereal maker, General Mills is one of the world's largest food companies. Some of its #1 and #2 market-leading brands include Betty Crocker dessert mixes, Gold Medal flour, Green Giant vegetables, Pillsbury cookie dough, and Yoplait yogurt. While most of the firm's sales come from the US, General Mills is working to extend the reach and position of its brands globally. It picked up natural foods maker Annie's in 2014.
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Contact Information
Address: 1 General Mills Blvd
Minneapolis, MN 55426-1348
Financial Highlights
Fiscal Year End:May
Revenue (2015):17630.30 M
Revenue Growth (1 yr):(-1.60%)
Employees (2015):42,000
Employee Growth (1 yr):(-2.30%)
Key People
Chairman and CEO: Kendall J. Powell
Managing Director: David Wooldridge
Svp,exrel/pres,gmf: Chris Shea
Industry Information
Sector: Consumer Goods
Industry: Processed & Packaged Goods
Top Competitors
Kellogg Company (k)

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