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HIIQ > SEC Filings for HIIQ > Form 8-K on 3-Sep-2013All Recent SEC Filings




Other Events

Item 8.01. Other Events.

On August 15, 2013, Michael D. Hershberger, the Chief Financial Officer, Treasurer and Secretary of Health Insurance Innovations, Inc., a Delaware corporation (the "Company"), entered into a prearranged trading plan (the "Plan") under Rule 10b5-1 of the Securities and Exchange Act of 1934, as amended ("Rule 10b5-1"). The Plan provides for the sale of up to 36,000 shares of the Company's stock over a period of time beginning on October 15, 2013 and ending October 2, 2014. Under the Plan, a brokerage firm will be authorized to sell a certain number of shares of the Company's stock periodically.

The Plan is intended to comply with Rule 10b5-1 and the Company's insider trading policy. Rule 10b5-1 permits officers and directors of public companies to adopt predetermined trading plans for selling specified amounts of stock. The Plan contains certain pre-determined minimum price conditions in order for trading to occur. The Plan provides for sales to be spread out over a prescribed period of time with the goals of gradually diversifying Mr. Hershberger's investment portfolio while limiting the market impact from such stock sales.

Transactions under the Plan will be disclosed publicly through Form 4 filings with the Securities and Exchange Commission, to the extent required by law.

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