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SAM > SEC Filings for SAM > Form 8-K on 19-Aug-2013All Recent SEC Filings

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Form 8-K for BOSTON BEER CO INC


19-Aug-2013

Other Events


Item 8.01. Other Events.

On August 16, 2013, Martin F. Roper, President, CEO and a Director of Registrant, entered into an individual sales plan pursuant to Rule 10b5-1 of the Securities Exchange Act of 1934, as amended, for trading in shares of the Registrant's Class A common stock (the "Plan"). The maximum number of shares which may be sold pursuant to the Plan is 150,772 shares, which is the number of shares that are expected to vest on January 1, 2014 under the option granted to Mr. Roper on January 1, 2008. It is expected that sales under the Plan will commence in January 2014. The purpose of the Plan is to provide liquidity and investment diversification. Once executed, transactions under the Plan will be disclosed publicly through Form 144 and Form 4 filings with the Securities and Exchange Commission.

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