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WDKA > SEC Filings for WDKA > Form 8-K on 2-Apr-2013All Recent SEC Filings

Show all filings for PANACHE BEVERAGE, INC. | Request a Trial to NEW EDGAR Online Pro

Form 8-K for PANACHE BEVERAGE, INC.


2-Apr-2013

Change in Directors or Principal Officers


Item 5.02. Departure of Directors or Certain Officers; Election of Directors;
Appointment of certain Officers; Compensatory Arrangements of Certain Officers

Effective as of April 1, 2013, the Board of Directors (the "Board") of Panache Beverage, Inc. (the "Company") elected Nicholas Hines to the Board.

Mr. Hines graduated Chapman University in southern California and has 13 years of agency experience driving national campaigns for major corporations and their brands. Hines was introduced to the agency world while working in the New York office of entertainment marketing and PR agency Bragman Nyman Cafarelli (BNC) - at the time, agency of record for Diageo, American Express, Scheffelin & Sommerset, General Motors and Sony Playstation among others.

In 2004 Hines joined upstart agency Miami Marketing Group (MMG), playing an integral role in growing its business with clients like ESPN and Pernod Ricard while spearheading the agency's beverage development and event production capabilities. While with MMG, Hines became well versed in spirit brand marketing and sales in addition to producing objective driven marketing solutions during major pop culture and sporting events for a long list of pleased clients. Mr. Hines left MMG in 2012.

Beginning in 2012, Mr. Hines became the Executive Vice President and New York office General Manager for experiential sports, entertainment, lifestyle and marketing agency, Engine Shop, Inc., where he is still employed.

Notable moments is his career, while living in Miami, Los Angeles and New York, include the successful launch of Smirnoff Ice and Bacardi's acquisition of 42 Below Vodka for $91 million.

Mr. Hines is 36 years old.


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