Item 5.02. Departure of Director of Certain Officers; Election of Directors;
Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

As previously announced, the Board of Directors of Demand Media, Inc. (the "Company") has approved a plan to explore the spin-off of the Company's registrar service offering into an independent public company. Effective February 19, 2013, Michael Blend will focus on addressing the strategic and operational issues related to the possible spin-off of the registrar service offering and Mr. Blend will no longer serve as President and Chief Operating Officer of the Company.

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