(e) On February 13, 2013, the Compensation Committee (the "Committee") of the Board of Directors (the "Board") of Waddell & Reed Financial, Inc. (the "Company") adopted performance goals under the Company's 2003 Executive Incentive Plan, as amended and restated (the "EIP"), for the Company's 2013 fiscal year. Pursuant to the EIP, eligible participants may receive incentive awards of cash and restricted stock upon the achievement of these goals. The 2013 performance goals are attached hereto as Exhibit 10.1 and incorporated herein by reference. The cash awards for each participant will be calculated as a designated percentage (ranging from 10% to 25%) of the aggregate cash award amount available for grant to all participants, which amount is equal to six percent of the Company's 2013 adjusted operating income. The restricted stock award for each participant will be calculated as a designated percentage (ranging from 10% to 25%) of the aggregate restricted stock award amount available for grant to all participants, the amount of which is based upon the attainment of a targeted 2013 adjusted return on equity. The Committee, in its discretion, designates the Company's executive officers that are eligible to receive incentive awards under the EIP, as well as sets the designated percentage of the incentive award each participant is entitled to earn upon achievement of the financial performance goals. Under the terms of the EIP, the Committee has the right, in its discretion, to reduce or eliminate entirely the amount of any incentive award payable to any participant, but any such reduction may not increase the award of another participant. For the 2013 fiscal year, the Committee designated the following named executive officers of the Company eligible for the following maximum percentages of the aggregate cash and restricted stock awards granted under the EIP:

                                                  Maximum Percentage of     Maximum Percentage of
Named Executive Officers                               Cash Awards         Restricted Stock Awards

Henry J. Herrmann,                                                   25 %                       25 %
Chief Executive Officer

Daniel P. Connealy,                                                  10 %                       10 %
Senior Vice President and Chief Financial
Officer

Michael L. Avery,                                                    25 %                       25 %
President

Thomas W. Butch,                                                     20 %                       20 %
Executive Vice President and Chief Marketing
Officer

Philip J. Sanders,                                                   20 %                       20 %
Senior Vice President and Chief Investment
Officer