Item 7.01 Regulation FD Disclosure.

LifeVantage Corporation (the "Company") announced to its independent distributors attending the Company's Elite Academy event that the Company was introducing for sale its newest healthy living product, Canine Health, a supplement specifically formulated for dogs.

The information in this Item 7.01 is being furnished, not filed, pursuant to Regulation FD. Accordingly, such information will not be incorporated by reference into any registration statement filed by the Company under the Securities Act of 1933, as amended, unless specifically identified therein as being incorporated therein by reference. The furnishing of such information is not intended to, and does not, constitute a determination or admission by the Company as to the materiality of such information.

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