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Quotes & Info
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| MONTE > SEC Filings for MONTE > Form 10-Q/A on 21-Dec-2012 | All Recent SEC Filings |
21-Dec-2012
Quarterly Report
Forward-Looking Information
The Company from time to time may make written or oral "forward-looking statements" including statements contained in this report and in other communications by the Company, which are made in good faith by the Company pursuant to the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995.
These forward-looking statements include statements of the Company's plans, objectives, expectations, estimates and intentions, which are subject to change based on various important factors (some of which are beyond the Company's control). The following factors, in addition to others not listed, could cause the Company's actual results to differ materially from those expressed in forward looking statements: the strength of the domestic and local economies in which the Company conducts operations, the impact of current uncertainties in global economic conditions and the ongoing financial crisis affecting the domestic and foreign banking system and financial markets, including the impact on the Company's suppliers and customers, changes in client needs and consumer spending habits, the impact of competition and technological change on the Company, the Company's ability to manage its growth effectively, including its ability to successfully integrate any business which it might acquire, and currency fluctuations. All forward-looking statements in this report are based upon information available to the Company on the date of this report. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except as required by law.
Critical Accounting Policies
There have been no material changes to our critical accounting policies and estimates from the information provided in Item 7, "Management's Discussion and Analysis of Financial Condition and Results of Operations", included in our Annual report on Form 10-K for the fiscal year ended December 31, 2011.
Results of Operations
Overview of Current Operations
Monster Offers ("Registrant" or the "Company") was incorporated in the State of Nevada on February 23, 2007, under the name Tropical PC Acquisition Company. On December 11, 2007, the Company amended its Articles of Incorporation changing its name to Monster Offers. The Company was originally incorporated as a wholly owned subsidiary of Tropical PC, Inc., a Nevada corporation. Tropical PC was incorporated September 22, 2004. On December 11, 2007, the Company amended its Articles of Incorporation changing its name from Tropical PC Acquisition Corporation to Monster Offers.
On November 9, 2012, Monster Offers, Monster Offers Acquisition Corporation, a Nevada corporation and Ad Shark, Inc., a privately-held California corporation ("Ad Shark"), entered into a Acquisition Agreement and Plan of Merger pursuant to which the Registrant, through its wholly-owned subsidiary, Merger Sub, acquired Ad Shark in exchange for 27,939,705 shares of the Registrant's unregistered restricted common stock, which were issued to the holders of Ad Shark stock based on their pro-rata ownership.
Our Business
Monster Offers is a daily deal aggregator, collecting daily deals from multiple sites in local communities across the U.S. and Canada. Focused on providing innovation and utility for Daily Deal consumers and providers, the company collects and publishes thousands of daily deals and allows consumers to organize these deals by geography or product categories, or to personalize the results using keyword search.
We utilize proprietary technology that we have developed, acquired, and/or licensed to deploy our products and services.
Our primary services include the aggregation and promotion of Daily Deals to consumers via our primary website; www.monsteroffers.com which provides search capabilities for users to quickly find Daily Deals based on filtering algorithms, zip code, predictive text search by city, and by user preferences.
The Company earns fees from data reporting services, traffic generation, and from our affiliate partners via marketing services including the online promotion of its affiliate partners daily deals through its website www.monsteroffers.com, selling of industry data and analysis reports, and executing internet and social marketing campaigns for customers. Our affiliate program partners are also offered search result placement and other benefits including the ability to participate in early release or beta programs for new innovations that the Company offers.
Current and potential customers include media and content publishers, advertisers, direct marketers, and advertising agencies seeking to increase brand impressions, sales, and customer contact through online marketing initiatives. Our customers also utilize our products and services to analyze the competitive landscape within their target markets. All transactional services revenues are recognized on a gross basis.
AdShark's Business
Ad Shark organizes advertising sales efforts by constructing media and advertising delivery systems for Smartphone and Tablet app developers. Ad Shark's corporate mission is to capitalize on the growth of the mobile marketing industry, which some analysts have estimated to be increasing at an annual rate of about 100% per year.
Ad Shark's approach to integrating traditional internet advertising with
optimized media and cutting edge ad delivery methods, all tailored specifically
for the applicable Smart Device, OS or screen resolution platform, puts the
company in an ideal position to compete for engagements involving advertising
campaigns for mobile marketing services and products. At present, Ad Shark has
more than 2,000 clients. For more on Ad Shark, Inc., see Ad Shark's website:
http://www.adshark.mobi. (The information on Ad Shark's website is for reference
purposes only, and is not meant or intended to be included as description of Ad
Shark in this Current Report.)
Ad Shark, acts as the servicing vehicle for mobile communication advertising services sold to commercial clients. Ad Shark is developing a series of advertising accessories to establish a platform position in mobile marketing for the company with specific families of mobile devices.
In addition, Ad Shark serves as the marketing and sales support arm for Travel America Visitor Guide ("TAVG") directories, which is currently operated as a division of Iconosys and is gaining visibility and traction as a preferred mode of business advertising for smaller-to-mid-sized businesses throughout the U.S. With the Ad Shark opportunity, the Company sees itself as being in an excellent position to take advantage of the mobile marketing industry, which is projected to grow over the next 3 years. Management believes this growth will come primarily from Internet-enabled Smartphones.
COMPETITION
The advertising and marketing industry is highly competitive, subject to rapid change and has relatively low barriers to entry, as compared with other industries or industry segments. Management believes that its ability to compete depends in part on a number of factors, which includes but are not limited to:
• the ability to hire, retain and motivate qualified personnel;
• the price at which the Company offers comparable services and products; and
• the extent of our responsiveness to customer needs.
Competition in the Mobile Marketing industry may increase in the future, partly due to low barriers to entry, the emergence of larger, more dominant and perhaps better funded competitors, as well as from the emergence of new mobile communications technologies and/or social or economic trends now in existence or developed or emerging in the future. Increased competition could result in price reductions, reduced margins or loss of market share and greater competition for qualified personnel. The prospect of increased competition is particularly likely in the mobile advertising industry, where such larger players as Google, Apple, and ValueClick have already entered the arena through their respective purchases of AdMob, Quattro Wireless, and Greystripe. There can be no assurance that we will be able to compete successfully against current and future competitors. If we are unable to compete effectively, or if competition results in a deterioration of market conditions, our business and results of operations could be adversely affected.
Iconosys
On May 16, 2011, the Company entered into a Strategic Alliance and License Agreement with Iconosys, Inc., a California corporation. Iconosys has developed proprietary mobile applications and technology and engaged in the business of mobile communication application design related services. Monster Offers and Iconosys formed a strategic alliance with respect to the integration, use and commercialization of Monster Offers and Iconosys existing Intellectual Property to create new and derivative intellectual property to introduce to various markets.
Iconosys obtained a license of the Existing Monster Offers Tier 1 Zala Merchant license with the ability to promote and sign up Zala account holders and participate in a revenue sharing model with Monster Offers. As consideration for this license, Iconosys issued 3,333 of its unregistered restricted shares to Monster Offers. Since Iconosys is not a publicly-traded corporation, these shares were valued at a fair value based upon a fair value of similar shares sold under a private placement memorandum by Iconosys at rate of $30 per share, for a total of $100,000. The shares of Iconosys common stock received were recorded as an investment in Iconosys on the balance sheet for $100,000. The investment is evaluated for indicators of impairment on an annual basis, in accordance with ASC 350-10 "Intangibles - Goodwill and Other".
The Company recognized a value in the intellectual property exchange with Iconosys. The fair value of the shares $100,000 was recognized as unearned license revenue and is being recognized over one year, the term of the license agreement. As of September 30, 2012, the Company had recognized $100,000 in license revenue.
In accordance with the terms of the agreement, Iconosys will provide services to Monster Offers relating to its Deal Buzzer mobile application and to integrate the Monster Offers existing intellectual property into mobile applications it currently designs and produces. As consideration for the services performed by Iconosys, Monster Offers issued 834 shares of unregistered, restricted common stock, an initial cash payment of $500, and future payments as part of a revenue share participation portion of the agreement. The term of the strategic alliance and this agreement commenced on May 6, 2011 and will end on November 5, 2013, unless terminated earlier in accordance with the agreement.
Results of Operations for the three and nine months ended September 30, 2012 and 2011
Revenues
During the three month period ended September 30, 2012, the Company generated $5,750 in revenues as compared to $104,140 for the same period last year. During the nine month period ended September 30, 2012, the Company generated $78,168 in revenues as compared to $149,752 for the same period last year. Management does not expect to receive any significant related party revenues through the end of its fiscal year. There can be no assurances that the Company can be profitable or that the Company will not incur operating losses in the future.
For the three months ending September 30, 2012, the Company experienced general and administrative expenses of $26,686 as compared to general and administrative expenses of $46,240 for the same period last year. For the three months ending September 30, 2012, the Company expensed advertising fees of $0 as compared to $4,930 in advertising fees for the same period last year. For the three months ending September 30, 2012, the Company expensed officer compensation of $1,150 as compared to $33,400 in officer compensation for the same period last year. For the three months ending September 30, 2012, the Company expensed audit fees of $6,700 as compared to $4,275 in audit fees for the same period last year. For the three months ending September 30, 2012, the Company expensed strategic alliance costs of $3,583 as compared to $3,582 in strategic alliance costs for the same period last year. For the three months ending September 30, 2012, the Company expensed consulting costs of $147,718 as compared to $70,522 in consulting costs for the same period last year. Total operating expenses for the quarter ending September 30, 2012 were $185,837 versus $174,100 for the same period last year.
For the nine months ending September 30, 2012, the Company experienced general and administrative expenses of $188,958 as compared to general and administrative expenses of $105,508 for the same period last year. For the nine months ending September 30, 2012, the Company expensed officer compensation of $20,806 as compared to $103,100 in officer compensation for the same period last year. For the nine months ending September 30, 2012, the Company expensed audit fees of $22,150 as compared to $21,605 in audit fees for the same period last year. For the nine months ending September 30, 2012, the Company expensed strategic alliance costs of $10,748 as compared to $6,470 in strategic alliance costs for the same period last year. For the nine months ending September 30, 2012, the Company expensed consulting costs of $261,588 as compared to $280,244 in consulting costs for the same period last year. Total operating expenses for the nine months ending September 30, 2012 were $506,355 versus $569,679 for the same period last year. Operating expenses decreased due to reductions in general and administrative fees and reduced outside consulting fees.
For the three months ended September 30, 2012, the Company had $(181,132) in net losses or $(0.06) per share as compared to a net loss of $(106,565) or $(0.50) for the same period last year. For the nine months ended September 30, 2012, the Company had $(3,022,835) in net losses or $(1.61) per share as compared to a net loss of $(531,614) or $(2.57) for the same period last year.
Since the Company's inception, on February 23, 2007, the Company had a net loss of $(4,555,316).
Plan of Operation
Management does not believe that the Company will be able to generate any significant profit during the coming year. Management believes that general and administrative costs as well as building its infrastructure will most likely curtail any significant profits.
Notwithstanding, the Company anticipates it will continue to generate losses and therefore it may be unable to continue operations in the future. Originally, management anticipated a need to raise $475,000 to fully implement its business plan. After careful consideration and a detailed analysis by new management, the Company now expects it will need to raise $5,000,000 to forward its business plan, and Monster Offers would have to issue debt or equity or enter into a strategic arrangement with a third party. There can be no assurance that additional capital will be available to Monster Offers, especially with the current economic environment.
Based on current cash on hand of $189 as of September 30, 2012, current assets of $92,089 and $135,681 in current liabilities, management is concerned that Monster Offers may not have sufficient funds to meet its financial obligations for the next twelve months. Management believes the Company can generate sufficient cash reserves to keep the Company operational through the fourth quarter. Management will need to obtain outside funding to keep the Company operational beyond the third quarter. There are no assurances that management will be able to secure outside funding. Management anticipates that the Company will need to spend a minimum of $30,000 over the next twelve months to pay for audit and legal fees to keep the company fully reporting. Failure to secure additional funding can result in the company being fully reporting, but not operational. The Company will require additional funds to build its business infrastructure. In the event the Company requires additional funds, the Company will have to seek loans or equity placements to cover such cash needs. There are no assurances additional capital will be available to the Company on acceptable terms.
If the Company falls short of capital to keep the Company fully reporting, our officers/directors have agreed to donate funds to the operations of the Company, in order to keep it fully reporting for the next twelve (12) months. No agreement exists that our officers/directors will continue to donate funds to the operations of the Company for the next twelve months; therefore, there is no guarantee that they will continue to do so in the future.
Going Concern
Going Concern - The Company has recognized an accumulated deficit since inception (February 23, 2007) through September 30, 2012 of $(4,555,316). Although the Company has recognized total revenues of $701,668 with gross profits of $451,840, since inception (February 23, 2007) through September 30, 2012, the Company's ability to continue as a going concern is contingent upon the successful completion of additional financing arrangements and its ability to achieve and maintain profitable operations. The financial statements have been prepared assuming the Company will continue to operate as a going concern which contemplates the realization of assets and the settlement of liabilities in the normal course of business. No adjustment has been made to the recorded amount of assets or the recorded amount or classification of liabilities which would be required if the Company were unable to continue its operations. (See Financial Footnote 2).
Summary of any product research and development that we will perform for the term of our plan of operation.
We do not anticipate performing any additional significant product research and development under our current plan of operation.
Expected purchase or sale of plant and significant equipment
We do not anticipate the purchase or sale of any plant or significant equipment; as such items are not required by us at this time.
Significant changes in the number of employees
As of September 30, 2012, we did not have any employees. We are dependent upon our officers and directors for our future business development. As our operations expand we anticipate the need to hire additional employees, consultants and professionals; however, the exact number is not quantifiable at this time.
Liquidity and Capital Resources
The Company has limited financial resources available, which has had an adverse impact on the Company's liquidity, activities and operations. These limitations have adversely affected the Company's ability to obtain certain projects and pursue additional business. Without realization of additional capital, it would be unlikely for the Company to continue as a going concern. In order for the Company to remain a Going Concern it will need to find additional capital. Additional working capital may be sought through additional debt or equity private placements, additional notes payable to banks or related parties (officers, directors or stockholders), or from other available funding sources at market rates of interest, or a combination of these. The ability to raise necessary financing will depend on many factors, including the nature and prospects of any business to be acquired and the economic and market conditions prevailing at the time financing is sought. No assurances can be given that any necessary financing can be obtained on terms favorable to the Company, or at all.
As of September 30, 2012, our current assets were $92,089 and our current liabilities were $135,681. As of September 30, 2012, our total assets were $192,089 compared to total assets of $141,933 as of December 31, 2011. Total assets as of September 30, 2012 consisted of $189 in cash, $2,423 in accounts receivable, and prepaid expense of $89,477. As of September 30, 2012, our liabilities consisted of $48,979 in accounts payable, $6,085 in accrued interest, $13,250 in notes payable, $6,700 in due to related party and $60,667 in convertible notes payable.
We have not generated positive cash flows from operating activities. For the nine months ended September 30, 2012, net cash flow used in operating activities was $(15,878) compared to net cash flow used in operating activities of $(157,507) for the nine months ended September 30, 2011.
During the nine month periods ended September 30, 2012 and September 30, 2011, net cash flow provided from financing activities was $12,250 and $152,500, respectively.
The Company has no employment agreements in place with its officers, nor does the Company owe its officers any accrued compensation.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.
Critical Accounting Policies and Estimates
Revenue Recognition: We recognize revenue from product sales and service agreements once all of the following criteria for revenue recognition have been met: persuasive evidence that an agreement exists; the services have been rendered; the fee is fixed and determinable and not subject to refund or adjustment; and collection of the amount due is reasonably assured.
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