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Quotes & Info
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| NFLX > SEC Filings for NFLX > Form 10-Q on 30-Oct-2012 | All Recent SEC Filings |
30-Oct-2012
Quarterly Report
Forward-Looking Statements
This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of the federal securities laws. These forward-looking statements include, but are not limited to statements regarding: our core strategy, contribution profit (losses) and margins both domestically and internationally, consolidated revenues, DVD and streaming subscription trends, investments in our international segment, cash use in connection with content acquisitions and international expansion, investments in content and marketing, consolidated revenue, content payments and expense, free cash flow and available funds, deferred tax assets, stock repurchases and future contractual obligations. These forward-looking statements are subject to risks and uncertainties that could cause actual results and events to differ materially from those included in forward-looking statements. These forward-looking statements can be identified by our use of words such as "anticipate", "expect", "will", "may" and derivations thereof. Factors that might cause or contribute to such differences include, but are not limited to, those discussed in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission ("SEC") on February 10, 2012, in particular the risk factors discussed under the heading "Risk Factors" in Part I, Item IA.
We assume no obligation to revise or publicly release any revision to any forward-looking statements contained in this Quarterly Report on Form 10-Q, unless required by law.
Overview
We are the world's leading Internet subscription service for enjoying TV shows and movies. Our subscribers can instantly watch as many TV shows and movies as they want, streamed over the Internet to their TVs, computers and mobile devices. Additionally, in the U.S., our subscribers can receive standard definition DVDs, and their high definition successor, Blu-ray discs (collectively referred to as "DVD"), delivered quickly to their homes.
Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more Internet-connected devices, while staying within the parameters of our consolidated net income (loss) and operating segment contribution profit (loss) targets. Contribution profit (loss) is defined as revenue less cost of revenues and marketing expenses.
We are a pioneer in the Internet delivery of TV shows and movies, launching our streaming service in 2007. Since this launch, we have developed an ecosystem of Internet-connected devices and have licensed increasing amounts of content that enable consumers to enjoy TV shows and movies directly on their TVs, computers and mobile devices. As a result of these efforts, we have experienced growing consumer acceptance of and interest in the delivery of TV shows and movies directly over the Internet. We believe that the DVD portion of our domestic service will be a fading differentiator to our streaming success. Historically, our acquisition of new subscriptions has been seasonal with the first and fourth quarters representing our strongest net subscription additions and our second quarter representing the lowest net subscription additions in a calendar year.
Prior to July 2011, in the U.S., our streaming and DVDs-by-mail operations were combined and subscribers could receive both streaming content and DVDs under a single "hybrid" plan. In July 2011, we introduced DVD only plans and separated the combined plans, making it necessary for subscribers who wish to receive both streaming services and DVDs-by-mail to have two separate subscription plans. This resulted in a price increase for our members who were taking a hybrid plan. We made a subsequent announcement during the third quarter of 2011 concerning the rebranding of our DVDs-by-mail service and the separation of the DVDs-by-mail and streaming websites. The consumer reaction to the price change, and to a lesser degree, the branding announcement, was very negative leading to significant customer cancellations. We subsequently retracted our plans to rebrand our DVDs-by-mail service and separate the DVDs-by-mail and streaming websites.
In September 2010, we began international operations by offering our streaming service in Canada. In September 2011, we expanded our streaming service to Latin America. In January 2012, we launched our streaming service in the United Kingdom ("U.K.") and Ireland. In October 2012, we launched our streaming service in Norway, Denmark, Sweden and Finland. We anticipate significant contribution losses in the International streaming segment in 2012 and extending into 2013.
As a result of the changes to our pricing and plan structure, we no longer offer a single subscription plan including both DVDs-by-mail and streaming in the U.S. Domestic subscribers who wish to receive DVDs-by-mail and watch streaming content must elect both a DVDs-by-mail subscription plan and a streaming subscription plan. Accordingly, beginning with the third quarter of 2011, management views the number of paid subscriptions as the key driver of revenues. The following metrics reflect these changes.
As of /Three Months Ended,
September 30, June 30, September 30,
Subscription Metrics: 2012 2012 2011
(in thousands)
Domestic streaming (1):
Net additions 1,163 528
Paid subscriptions at end of period 23,801 22,686
Total subscriptions at end of period 25,101 23,938
International streaming (1):
Net additions 687 559 513
Paid subscriptions at end of period 3,689 3,024 989
Total subscriptions at end of period 4,311 3,624 1,480
Domestic DVD (1):
Net losses (634 ) (849 )
Paid subscriptions at end of period 8,465 9,145
Total subscriptions at end of period 8,606 9,240
Consolidated (2):
Net unique subscriber additions during period 1,700 979 (292 )
Paid unique subscribers at end of period 29,892 28,254 23,832
Total unique subscribers at end of period 31,818 30,118 25,269
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(1) A subscription is defined as the right to receive either the Netflix streaming service or Netflix DVD service. In connection with our subscription services, we offer free-trial memberships to new and certain rejoining members. A method of payment is required to be provided even during the free-trial period for the membership to be defined as a subscription and included in the above metrics. Total unique subscribers and total subscriptions include those subscribers who are on a free-trial. Paid unique subscribers and paid subscriptions exclude free trial memberships. A subscription would cease to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the monthly subscription period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately.
(2) For purposes of determining the number of unique subscribers, domestic subscribers who have elected both a DVD and a streaming subscription plan are considered a single unique subscriber.
The following represents our consolidated performance highlights:
Three Months Ended Change
September 30, June 30, September 30, Q3'12 vs.
2012 2012 2011 Q2'12 Q3'12 vs. Q3'11
(in thousands, except per share data)
Revenues $ 905,089 $ 889,163 $ 821,839 2 % 10 %
Operating income 16,135 16,154 96,842 - % (83 )%
Net income 7,675 6,164 62,460 25 % (88 )%
Diluted earnings per share 0.13 0.11 1.16 18 % (89 )%
Free cash flow (3) (20,462 ) 11,168 13,781 NM NM
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(3) See "Liquidity and Capital Resources" for a definition of "free cash flow" and a reconciliation of "net cash provided by operating activities" to "free cash flow."
Consolidated revenues, operating income and net income for the third quarter of
2012 were relatively flat as compared to the second quarter of 2012. We expect
consolidated revenues to increase at a modest pace sequentially in future
quarters driven by the growth in global streaming subscriptions and partially
offset by a decline in domestic DVD subscriptions. Investments in streaming
content and marketing to support new international markets may result in future
consolidated net losses.
Free cash flow for the three months ended September 30, 2012 decreased $31.6
million as compared to the three months ended June 30, 2012 to negative $20.5
million. Significant uses of cash in the quarter were cash payments for content
(in excess of the expense), cash payments for property and equipment (in excess
of depreciation expense) primarily related to equipment for our Open Connect
content delivery
program and reductions in miscellaneous accounts payable and accrued expenses.
These uses of cash were partially offset by net income excluding the impact of
non-cash stock compensation. The excess content payments over expense will
continue to fluctuate over time based on new content licenses domestically and
internationally and in particular may increase as a result of the timing of
payments for original programming. Our movement into original programming will
require more up-front cash payments than our typical licensing agreements,
beginning in the fourth quarter of 2012 and increasing in 2013. We expect that
free cash flow in future periods will be negatively impacted by investments in
new international markets and in original content.
Segment Overview
The following tables set forth, for the periods presented, financial information
for each of our reportable segments including revenues from subscriptions and
contribution profit (loss) which is the measure of profitability used by our
chief operating decision maker.
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