Item 7.01 Regulation FD Disclosure.

On August 30, 2012, Seneca Foods Corporation (the "Company") repurchased 864,334 shares of the Company's Class A Common Stock from John Hancock Life Insurance Company (U.S.A.) in a privately negotiated transaction. The aggregate purchase price was $25,930,020, which represents a per share price of $30.00. The Company repurchased the Class A Common Stock using cash on hand. As of August 30, 2012, there are 8,710,953 shares of Class A Common Stock outstanding after giving effect to the above transaction.

The above transaction was unanimously approved by the Company's Board of Directors. The Company also has a previously announced share repurchase program. As of August 30, 2012, the Company is authorized to repurchase an additional 409,493 shares from time to time in the open market or in privately negotiated transactions.