|
Quotes & Info
|
| TZOO > SEC Filings for TZOO > Form 10-Q/A on 3-Aug-2012 | All Recent SEC Filings |
3-Aug-2012
Quarterly Report
The information in this report contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. Such statements
are based upon current expectations, assumptions, estimates and projections
about Travelzoo and our industry. These forward-looking statements are subject
to the many risks and uncertainties that exist in our operations and business
environment that may cause actual results, performance or achievements of
Travelzoo to be different from those expected or anticipated in the
forward-looking statements. Any statements contained herein that are not
statements of historical fact may be deemed to be forward-looking statements.
For example, words such as "may", "will", "should", "estimates", "predicts",
"potential", "continue", "strategy", "believes", "anticipates", "plans",
"expects", "intends", and similar expressions are intended to identify
forward-looking statements. Travelzoo's actual results and the timing of certain
events could differ significantly from those anticipated in such forward-looking
statements. Factors that might cause or contribute to such a discrepancy
include, but are not limited to, those discussed elsewhere in this report in the
section entitled "Risk Factors" and the risks discussed in our other SEC
filings. The forward-looking statements included in this report reflect the
beliefs of our management on the date of this report. Travelzoo undertakes no
obligation to update publicly any forward-looking statements for any reason,
even if new information becomes available or other circumstances occur in the
future.
Overview
Travelzoo Inc. (the "Company", or "Travelzoo") is a global Internet media company. We inform over 25 million subscribers in North America, Europe and Asia Pacific, as well as millions of website users, about the best travel and entertainment deals available from thousands of companies. Our deal experts source, research and test-book offers, recommending only those that meet Travelzoo's rigorous quality standards. We provide travel companies, entertainment companies and local businesses with a fast, flexible, and cost-effective way to reach millions of consumers. Our revenues are generated primarily from advertising fees. In Asia Pacific, the Travelzoo business is operated by Travelzoo (Asia) Ltd. and Travelzoo Japan K.K. under a License agreement with Travelzoo Inc.
Our publications and products include the Travelzoo websites (www.travelzoo.com, www.travelzoo.ca, www.travelzoo.co.uk, www.travelzoo.de, www.travelzoo.es, www.travelzoo.fr, among others), the Travelzoo Top 20 e-mail newsletter, and the Newsflash e-mail alert service. We operate SuperSearch, a pay-per-click travel search tool, and the Travelzoo Network, a network of third-party websites that list deals published by Travelzoo. We also operate Fly.com, a travel search engine that allows users to quickly and easily find the best prices on flights from hundreds of airlines and online travel agencies. Recently, we launched Local Deals and Getaways, new services that allow our subscribers to purchase vouchers for deals from local businesses such as spas, hotels and restaurants through the Travelzoo website. Vouchers are redeemable at the local businesses during the promotional period. We receive a percentage of the face value of the voucher from the local businesses.
On October 31, 2009, we completed the sale of our Asia Pacific operating segment to Azzurro Capital Inc. and its wholly-owned subsidiaries, Travelzoo (Asia) Limited and Travelzoo Japan K.K. We have not had significant ongoing involvement with the operations of the Asia Pacific operating segment and have not had material economic interests in the Asia Pacific operating segment since the completion of the sale. Starting November 1, 2009, the Travelzoo websites in Asia Pacific (cn.travelzoo.com, www.travelzoo.co.jp, www.travelzoo.com.au, www.travelzoo.com.hk, www.travelzoo.com.tw, among others), the Travelzoo Top 20 e-mail newsletters in Asia Pacific and the Newsflash e-mail alert service in Asia Pacific have been published by Travelzoo (Asia) Limited and Travelzoo Japan K.K., under a license agreement with the Company. There is a reciprocal revenue-sharing agreement among the entities operating the Travelzoo business in Asia Pacific and the Company related to cross-selling audiences, channels and offers.
More than 2,000 companies use our services, including American Airlines, Avis Rent A Car, British Airways, Harrah's Entertainment, Expedia, Fairmont Hotels and Resorts, Interstate Hotels & Resorts, JetBlue Airways, Kimpton Hotels, Liberty Travel, Marriott Hotels, Royal Caribbean, Spirit Airlines, Starwood Hotels & Resorts Worldwide, United Airlines, and Virgin Atlantic.
We have two operating segments based on geographic regions: North America and Europe. North America consists of our operations in Canada and the U.S. Europe consists of our operations in France, Germany, Spain, and the U.K. For the three months ended June 30, 2012, European operations were 27% of revenues. Financial information with respect to our business segments and certain financial information about geographic areas appears in Note 8 to the accompanying consolidated financial statements.
When evaluating the financial condition and operating performance of the Company, management focuses on financial and non-financial indicators such as growth in the number of subscribers to the Company's newsletters and page views of the homepages of the Travelzoo websites, operating margin, growth in revenues in the absolute and relative to the growth in reach of the Company's publications measured as revenue per subscriber and revenue per employee as a measure of productivity.
How We Generate Revenue
Our revenues are advertising revenues, consisting primarily of listing fees paid by travel companies, entertainment companies and local businesses to advertise their offers on Travelzoo's media properties. Listing fees are based on audience reach, placement, number of listings, number of impressions, number of clicks, number of referrals, or percentage of the face value of vouchers sold. Insertion orders are typically for periods between one month and twelve months and are not automatically renewed. Merchant agreements for Local Deals and Getaway advertisers are typically for the voucher redemption period, which normally is between three months and twelve months and are not automatically renewed. We have three separate groups of our advertising products; Travel, Search and Local.
Our Travel category of revenue includes the publishing revenue for negotiated high-quality deals from travel companies, such as hotels, airlines, cruises or car rentals and includes products such as Top 20, Website, Newsflash, Travelzoo Network as well as Getaways vouchers. The revenues generated from these products are based upon a fee for number of e-mails delivered to our audience, a fee for clicks delivered to the advertisers, a fee for placement of the advertising on our website or a fee based on a percentage of the face value of vouchers sold. We recognize revenue upon delivery of the e-mails, delivery of the clicks, over the period of placement of the advertising and upon the sale of the vouchers.
Our Search category of revenue includes comparison shopping tools for consumers to quickly and easily compare airfares, hotel and car rental prices and includes SuperSearch and Fly.comproducts. The revenues generated from these products are based upon a fee for clicks delivered to the advertisers or a fee for clicks delivered to advertisers that resulted in revenue for advertisers (i.e. successful clicks). We recognize revenue upon delivery of the clicks or successful clicks.
Our Local category of revenue includes the publishing revenue for negotiated high-quality deals from local businesses, such as restaurants, spas, shows, and other activities and includes Local Deals vouchers and entertainment offers (vouchers and direct bookings). The revenues generated from these products are based upon a percentage of the face value of vouchers or items sold or a fee for clicks delivered to the advertisers. We recognize revenue upon the sale of the vouchers, when we receive notification of the direct bookings or upon delivery of the clicks. The Company earns a fee for acting as an agent in these transactions which is recorded on a net basis and is included in revenue upon completion of the voucher sale. Certain merchant contracts in foreign locations allow us to retain fees related to vouchers sold that are not redeemed by purchasers upon expiration, which we recognize as revenue after the expiration of the redemption period and after there are no further obligations to provide funds to merchants, subscribers or others.
Trends in Our Business
Our ability to generate revenues in the future depends on numerous factors such as our ability to sell more advertising to existing and new advertisers, our ability to increase our audience reach and advertising rates and our ability to develop and launch new products.
Our current revenue model depends on advertising fees paid primarily by travel, entertainment and local companies. A number of factors can influence whether current and new advertisers decide to advertise their offers with us. We have been impacted and expect to continue to be impacted by external factors such as the shift from offline to online advertising, the relative health of the economy, competition and the introduction of new methods of advertising. For example, the consolidation of the airline industry reduced our revenues generated from this sector, the introduction of a new voucher-based product offered by competitive companies impacted our ability to sell our existing advertising products, the willingness of certain competitors to grow their business unprofitably and the economic uncertainty in Europe impacted advertiser's willingness to purchase our advertising. In addition, we have been impacted and expect to continue to be impacted by internal factors such as introduction of new advertising products, hiring and relying on key employees for the continued maintenance and growth of our business and ensuring our advertising products continue to attract the audience that advertisers desire.
Existing advertisers may shift from one advertising service (e.g. Top 20) to another (e.g. Local Deals and Getaways). These shifts between advertising services by advertisers could result in no incremental revenue or less revenue than in previous periods depending on the amount purchased by the advertisers, and in particular with Local Deals and Getaways, depending on how many vouchers are purchased by subscribers.
Our ability to continue to generate advertising revenue depends heavily upon our ability to maintain and grow an attractive audience to reach with our advertising publications. We monitor our subscribers and page views of our websites to assess our efforts to maintain and grow our audience reach. We obtain additional subscribers and activity on our websites by acquiring traffic from internet search companies. The costs to grow our audience have had, and we expect will continue to have, a significant impact on our financial results and can vary from period to period. We may have to increase our expenditures on acquiring traffic to continue to grow or maintain our reach of our publications due to competition.
We believe that we can increase our advertising rates only if the reach of our publications increases. We do not know if we will be able to increase the reach of our publications. If we are able to increase the reach of our publications, we still may not be able to or want to increase rates given market conditions such as intense competition in our industry. We have not had any significant rate increase in recent years due to intense competition in our industry. Even if we increase our rates, based upon the increased price this may reduce the amount of advertisers willing to advertise for the increased rates and therefore decrease our revenue.
We do not know what our cost of revenues as a percentage of revenues will be in future periods. Our cost of revenues will increase if the number of searches performed on Fly.com increases because we pay a fee based on the number of searches performed on Fly.com. Our cost of revenues will increase if the face value of vouchers that we sell for Local Deals and Getaways increases because we have credit card fees based upon face value of vouchers sold, customer service costs related to vouchers sold and subscriber refunds on vouchers sold. We expect fluctuations of cost of revenues as a percentage of revenues from quarter to quarter. Some of the fluctuations may be significant and have a material impact on our results of operations.
We do not know what our sales and marketing expenses as a percentage of revenue will be in future periods. Increased competition in our industry may require us to increase advertising for our brand and for our products. In order to increase the reach of our publications, we have to acquire a significant number of new subscribers in every quarter and continue to promote our brand. One significant factor that impacts our advertising expenses is the average cost per acquisition of a new subscriber. Increases in the average cost of acquiring new subscribers may result in an increase of sales and marketing expenses as a percentage of revenue. We believe that the average cost per acquisition depends mainly on the advertising rates which we pay for media buys, our ability to manage our subscriber acquisition efforts successfully, and the degree of competition in our industry. We may decide to accelerate our subscriber acquisition for various strategic and tactical reasons and, as a result, increase our marketing expenses. We may see a unique opportunity for a brand marketing campaign that will result in an increase of marketing expenses. Further, we expect our strategy to replicate our business model in selected foreign markets to result in a significant increase in our sales and marketing expenses and have a material adverse impact on our results of operations. Due to the continued desire to grow our business both in the North America and Europe we expect relatively high level of sales and marketing expense in the foreseeable future. We expect fluctuations of sales and marketing expenses as a percentage of revenue from year to year and from quarter to quarter. Some of the fluctuations may be significant and have a material impact on our results of operations. In July 2012, we announced our intention to increase our marketing expenses by an expected incremental $3 million to $4 million per quarter for the next six quarters. We expect this increased marketing expense to spur continued growth in subscribers and revenue; however, we cannot be assured of this due to the many factors that impact our growth in subscribers and revenue.
We do not know what our general and administrative expenses as a percentage of revenue will be in future periods. There may be fluctuations that have a material impact on our results of operations. We expect our headcount to continue to increase in the future. The Company's headcount is one of the main drivers of general and administrative expenses. Therefore, we expect our absolute general and administrative expenses to continue to increase. We expect our continued expansion into foreign markets to result in a significant additional increase in our general and administrative expenses. Our general and administrative expenses as a percentage of revenue may also fluctuate depending on the number of requests received related to a program under which the Company intends to make cash payments to people who establish that they were former stockholders of Travelzoo.com Corporation, and who failed to submit requests to convert shares into Travelzoo Inc. within the required time period. We expect an increase in legal and professional fees due primarily to our defense of legal proceedings and claims and compliance efforts.
We do not know what our income taxes will be in future periods. There may be fluctuations that have a material impact on our results of operations. Our income taxes are dependent on numerous factors such as the geographic mix of our taxable income, federal and state and foreign country tax law and regulations and changes thereto, the amount of accumulated net operating loss we have to offset current taxable income, the determination of whether valuation allowances for certain tax
assets are required or not, including our valuation allowance on our European loss carryforwards, audits of prior year's tax returns resulting in adjustments, resolution of uncertain tax positions and different treatment for certain items for tax versus books such as our disposition our Asia business in 2009 or our State of Delaware settlement during 2011. We expect fluctuations in our income taxes from year to year and from quarter to quarter. Some of the fluctuations may be significant and have a material impact on our results of operations.
Our growth strategy key elements include building strong brand awareness, increasing reach, maintaining a high-quality user base, increasing the number of advertisers, providing advertisers with excellent service and replicating our business model in foreign markets. We expect to continue our efforts to grow; however, we may not grow or we may experience slower growth. Some recent examples of our efforts to expand our business internationally since our inception from the U.S. have been expansion to the U.K. in 2005, Canada in 2006, Germany in 2006, France in 2007 and Spain in 2008. We also have launched new products to grow our revenue such as the introduction of Fly.com in 2009 Local Deals in 2010, Getaways in 2011 as well as our mobile application launches in 2011.
We believe that we can sell more advertising only if the market for online advertising continues to grow and if we can maintain or increase our market share. We believe that the market for advertising continues to shift from offline to online. We do not know if we will be able to maintain or increase our market share. We do not know if we will be able to increase the number of advertisers in the future. We do not know if we will have market acceptance of our new products.
Results of Operations
The following table sets forth, as a percentage of total revenues, the results
from our operations for the periods indicated.
Three Months Ended Six Months Ended
June 30, June 30,
2012 2011 2012 2011
Revenues 100.0 % 100.0 % 100.0 % 100.0 %
Cost of revenues 9.2 7.8 9.8 7.2
Gross profit 90.8 92.2 90.2 92.8
Operating expenses:
Sales and marketing 40.8 49.8 41.1 46.7
General and administrative 23.6 22.1 23.8 22.4
Unexchanged merger shares - - 3.8 26.8
Total operating expenses 64.4 71.9 68.7 95.9
Income (loss) from operations 26.4 20.3 21.5 (3.1 )
Other income and expenses, net (0.1 ) 0.1 0.1 0.1
Income (loss) before income taxes 26.3 20.4 21.6 (3.0 )
Income taxes 7.9 7.3 7.6 9.1
Net income (loss) 18.4 % 13.1 % 14.0 % (12.1 )%
|
Operating Metrics
The following table sets forth operating metrics in North America and Europe for
the three months ended June 30, 2012, and 2011:
Three Months Ended June 30,
2012 2011
North America
Total Subscribers 15,944,000 15,267,000
Page views of homepages of Travelzoo website(2) 7,691,000 10,059,000
Average cost per acquisition of a new subscriber $ 1.02 $ 1.14
Revenue per employee (3) $ 497 $ 497
Revenue per subscriber(4) $ 7.25 $ 7.45
Europe
Total Subscribers 6,123,000 5,466,000
Page views of homepages of Travelzoo websites(2) 3,744,000 5,332,000
Average cost per acquisition of a new subscriber $ 1.95 $ 3.24
Revenue per employee (3) $ 296 $ 330
Revenue per subscriber(4) $ 7.12 $ 7.79
Consolidated
Total Subscribers(1) 22,068,000 20,733,000
Page views of homepages of Travelzoo websites(2) 11,435,000 15,392,000
Average cost per acquisition of a new subscriber $ 1.05 $ 2.28
Revenue per employee (3) $ 420 $ 438
Revenue per subscriber(4) $ 7.22 $ 7.53
|
(1) In Asia Pacific, the Travelzoo business is operated by Travelzoo (Asia) Ltd. and Travelzoo Japan K.K. under a license agreement with Travelzoo Inc. These total subscriber amounts exclude Asia Pacific subscribers of 3,400,000 and 3,100,000 for the three months ended June 30, 2012 and 2011, respectively.
(2) The comparability of year-over-year changes of page views of the homepages of Travelzoo websites may be limited due to the design and navigation of the websites.
(3) Annualized revenue divided by number of employees at the end of the quarter.
(4) Annualized revenue divided by number of subscribers at the beginning of the year.
Revenues
The following table sets forth the breakdown of revenues by type and segment for the three and six months ended June 30, 2012 and 2011. Travel revenue includes travel publications (Top 20, Website, Newsflash, Travelzoo Network) and Getaways vouchers. Search revenue includes SuperSearch and Fly.com. Local revenue includes Local Deals vouchers and Entertainment.
Three Months Ended Six Months Ended
June 30, June 30,
2012 2011 2012 2011
North America
Travel $ 14,591 $ 14,144 $ 30,137 $ 30,304
Search 5,985 6,360 11,990 12,310
Local 8,136 7,084 15,141 12,492
Total North America revenues $ 28,712 $ 27,588 $ 57,268 $ 55,106
Europe
Travel $ 7,543 $ 7,000 $ 14,936 $ 14,332
Search 1,012 1,338 2,302 2,296
Local 2,093 1,639 4,187 2,791
Total Europe revenues $ 10,648 $ 9,977 $ 21,425 $ 19,419
Consolidated
Travel $ 22,134 $ 21,144 $ 45,073 $ 44,636
Search 6,997 7,698 14,292 14,606
Local 10,229 8,723 19,328 15,283
Total revenues $ 39,360 $ 37,565 $ 78,693 $ 74,525
|
North America
North America revenues increased $1.1 million for the three months ended June 30, 2012 from the three months ended June 30, 2011. This increase was primarily due to growth of Local revenues. The increase in Local revenue of $1.1 million was primarily due to the increased number of Local Deals sold.
North America revenues increased $2.2 million for the six months ended June 30, 2012 from the six months ended June 30, 2011. This increase was primarily due to growth of Local revenues offset by a decrease in Search revenue. The increase in Local revenue of $2.6 million was primarily due to the increased number of Local Deals sold. The decrease in Search revenue of $320,000 was primarily due to the decreased number of clicks that generate revenue as a result of decreased spending on traffic acquisition.
Europe
Europe revenues increased $671,000 for the three months ended June 30, 2012 from the three months ended June 30, 2011. This increase was primarily due to growth of Local and Travel revenues, offset by a decrease in Search revenue. The increase in Travel revenue of $543,000 was primarily due to an increase in revenue from Getaways due to increased number of Getaways sold. The increase in Local revenue of $454,000 was primarily due to the increased number of Local Deals sold. The decrease in Search revenue of $326,000 was primarily due to the decreased number of clicks that generate revenue as a result of decreased spending on traffic acquisition.
Europe revenues increased $2.0 million for the six months ended June 30, 2012 from the six months ended June 30, 2011. This increase was primarily due to growth of Local and Travel revenues. The increase in Local revenue of $1.4 million was primarily due to the increased number of Local Deals sold. The increase in Travel revenue of $604,000 was primarily due to an increase in revenue from Getaways due to increased number of Getaways sold.
For the three and six months ended June 30, 2012 and June 30, 2011, none of our customers accounted for 10% or more of our revenue.
Foreign currency movements relative to the U.S. dollar negatively impacted our revenues from our operations in Europe by approximately $606,000 for the three months ended June 30, 2012. Foreign currency movements relative to the U.S. dollar positively impacted our revenues from our operations in Europe by approximately $958,000 for the three months ended June 30, 2011.
Foreign currency movements relative to the U.S. dollar negatively impacted our revenues from our operations in Europe by approximately $883,000 for the six months ended June 30, 2012. Foreign currency movements relative to the U.S. dollar positively impacted our revenues from our operations in Europe by approximately $1.1 million for the six months ended June 30, 2011
Cost of Revenues
Cost of revenues consists primarily of network expenses, including fees we pay for co-location services and depreciation and maintenance of network equipment, payments made to third-party partners of the Travelzoo Network, fees we pay related to user searches on Fly.com, amortization of capitalized website development costs, credit card fees, certain estimated subscriber refunds and customer service costs associated with vouchers we sell, and salary expenses . . .
|
|