Item 5.02 Departure of Directors or Certain Officers; Election of Directors;
Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On July 16, 2012, Premier Brands, Inc. (the "Company") received a letter of resignation from Rosario Piacente and accepted his resignation as Chief Executive Officer of the Company, effective immediately. Mr. Piacente's resignation was not a result of any disagreement with the Company on any matter relating to the Company's operations, policies (including accounting or financial policies) or practices. Mr. Piacente remains a Director of the Company.

On July 20, 2012, the Board of Directors of the Company appointed Jorge Olson as the Company's new Chief Executive Officer, effective immediately. Prior to such appointment, Mr. Olson has been serving as the Company's President, Chief Financial Officer and a member of the Board of Directors of the Company since February 6, 2012.

A brief description of the background experience of Mr. Olson was provided in the Current Report on Form 8-K filed with the Securities and Exchange Commission on February 10 and is repeated here as follows:

Jorge Olson, age 40, has been serving as Chief Executive Officer of Cube17, Inc., a company providing consulting services to consumer goods businesses for the past five years, Mr. Olson. Prior to that, he was formerly Chief Operating Officer and founder of DSD Merchandising, Inc., a consumer goods manufacturing and distribution company, and has served as Vice President Sales and Marketing for Nascent Foodservice, Inc., an international food distribution company. He has also served as the Vice President and Chief Executive Officer at two software companies Project.net and CSB-Systems International, Inc.. Mr. Olson has successfully developed, marketed and sold more than 1,000 different consumer products in the United States and Mexico. He has more than a decade of top-level executive experience in consumer goods, beverages and wholesale distribution. He has a Bachelor Degree in Liberal Arts and Sciences from San Diego State University. He is the author of successful business resource books, Build Your Beverage Empire and The Unselfish Guide to Self Promotion. We believe Mr. Olson's industry expertise in sales, strategy and analysis for consumer goods, retail, and wholesale distribution will enable him to provide us strong leadership and strategic vision to the Company.

Mr. Olson holds office until removed by the Board of Directors or his resignation accepted by the Board of Directors. There are no agreements or understandings between Mr. Olson and any other person pursuant to which Mr. Olson was selected as the Chief Executive Officer.